Satari, Evorius Alexandros and Prof. Dr. Ir. Nuddin Harahap,, MP (2023) Analisis Nilai Ekonomi dan Strategi Pengembangan “Desa Wisata Bahari” Jungsemi, Kabupaten Kendal, Provinsi Jawa Tengah. Sarjana thesis, Universitas Brawijaya.
Abstract
Indonesia memiliki wilayah pesisir yang luas sepanjang Sabang hingga Merauke. Wilayah pesisir memiliki potensi seperti keindahan pemandangan pantai dan ekosistem yang berada disekitarnya. Konsep desa wisata bahari didasarkan pada pemandangan, keunikan alam, karakteristik ekosistem, kekhasan seni dan budaya serta karakteristik masyarakat sebagai kekuatan dasar yang dimilikinya. Desa Wisata Bahari diatur dalam Permen KP No. 93/2020 Tentang Desa Wisata Bahari. Desa Wisata Bahari Jungsemi merupakan lokasi wisata yang baru dan belum dikembangkan. Masalah utama Desa Wisata Bahari Jungsemi yaitu memiliki potensi dan nilai ekonomi yang tinggi namun tidak disertai penunjang sarana dan prasarana di lokasi wisata dan minat wisatawan untuk berkunjung rendah. Tujuan dari penelitian ini yaitu mendeskripsikan keadaan, menganalisis eksting ekonomi wisata masyarakat, menganalisis faktor internal dan eksternal, dan merumuskan strategi pengembangan Desa Wisata Bahari Jungsemi. Penelitian dilakukan pada bulan Februari 2023 di Desa Wisata Bahari Jungsemi. Penelitian ini merupakan penelitian deskriptif kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dan incidental sampling dengan penentuan jumlah sampel menggunakan linier time function. Penelitian ini menggunakan metode analisis TCM dan EoP, SWOT, dan QSPM. Desa Wisata Bahari Jungsemi memiliki atraksi wisata berupa pantai (Pantai Indah Kemangi), edukasi kambing etawa, dan edukasi agama (makam Mbah Kemangi). Sarana dan prasarana yang terdapat dilokasi wisata berupa mushola, MCK, gapura, loket, toko oleh – oleh, taman mangrove, danau, tempat sampah, warung makan, tempat sampah, gazebo, dan area parkir. Kondisi jalan menuju lokasi wisata tergolong baik dan memiliki petunjuk menuju lokasi. Biaya tiket Desa Wisata Bahari Jungsemi sebesar Rp. 5.000/orang. Berdasarkan hasil analisis TCM dan EoP maka diperoleh hasil surplus konsumen sebesar Rp. 50.275.688 dan nilai ekonomi total (NET) sebesar Rp. 37.481.922.473. Matriks IFE diperoleh skor 2.79 dan skor matriks EFE sebesar 3.05. Matriks grand strategi diperoleh pada kuadran I dengan strategi agresif. Matrik IE diperoleh pada kuadran II dengan arah strategi grow and build. Berdasarkan matriks grand strategy dan matriks IE, maka dalam matriks SWOT diperoleh matriks SO (strengths – oppurtunities). Berdasarkan analisis menggunakan QSPM diperoleh empat altrenatif strategi. Prioritas strategi yang dilkukan oleh Desa Wisata Bahari Jungsemi untuk pengembangan yaitu mengembangkan atraksi wisata dan wahana untuk menarik minat wisatawan yang berada pada peringkat pertama.
English Abstract
Indonesia has a large coastal area from Sabang to Merauke. Coastal areas have potential such as the beauty of the beach scenery and the ecosystems around it. The concept of a marine tourism village is based on landscapes, natural uniqueness, ecosystem characteristics, artistic and cultural uniqueness and community characteristics as its basic strengths. Maritime Tourism Village is regulated in KP Ministerial Regulation No. 93/2020 Concerning Maritime Tourism Village. Jungsemi Marine Tourism Village is a new and undeveloped tourist location. The main problem of the Jungsemi Marine Tourism Village is that it has high potential and economic value but is not accompanied by supporting facilities and infrastructure at tourist sites and the interest of tourists to visit is low. The purpose of this study is to describe the characteristics, analyze the tourism economic exting of the community, analyze internal and external factors, and formulate a development strategy for the Jungsemi Marine Tourism Village. The research was conducted in February 2023 at the Jungsemi Marine Tourism Village. This research is quantitative descriptive. The sampling technique in this study used purposive sampling and incidental sampling by determining the number of samples using a linear time function. This study uses the TCM and EoP, SWOT, and QSPM analysis methods. The Jungsemi Marine Tourism Village has tourist attractions in the form of a beach (Beautiful Kemangi Beach), etawa goat education, and religious education (Mbah Kemangi's grave). The facilities and infrastructure at tourist sites include prayer rooms, toilets, gates, counters, souvenir shops, mangrove parks, lakes, trash cans, food stalls, trash cans, gazebos, and parking areas. The condition of the road to the tourist location is quite good and has directions to the location. The ticket fee for Jungsemi Marine Tourism Village is Rp. 5.000/person. Based on the results of TCM and EoP analysis, a consumer surplus of Rp. 50.275.688 and a total economic value (NET) of Rp. 37.481.922,473. The IFE matrix obtained a score of 2.79 and the EFE matrix score of 3.05. The grand strategy matrix is obtained in quadrant I with an aggressive strategy. The IE matrix is obtained in quadrant II with the direction of the grow and build strategy. Based on the grand strategy matrix and the IE matrix, the SO (strengths – opportunities) matrix is obtained in the SWOT matrix. Based on the analysis using QSPM obtained four alternative strategies. The strategic priority carried out by the Jungsemi Marine Tourism Village for development is to develop tourist attractions and rides to attract tourists who are ranked first.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523080406 |
| Subjects: | 300 Social sciences > 338 Production > 338.3 Other extractive industries > 338.37 Products > 338.372 Products of fishing, whaling, hunting, trapping > 338.372 7 Products of fishing, whaling, hunting, trapping (Fishing) |
| Divisions: | Fakultas Perikanan dan Ilmu Kelautan > Sosial Ekonomi Agrobisnis Perikanan |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 07 Dec 2023 05:25 |
| Last Modified: | 07 Dec 2023 05:25 |
| URI: | http://repository.ub.ac.id/id/eprint/204925 |
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