Puspita, Yohana Dian and Drs. Wiyata, M.AB., Ph.D (2023) Analisis Faktor yang Mempengaruhi Impulsive Buying Decision pada Sistem Pembayaran Digital (Studi Empiris pada Pengguna Shopee Pay Later). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini menggunakan jenis penelitian explanatory Research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna Shopee Pay Later di Universitas Brawijaya Malang dan dilakukan dengan metode purposive random sampling dengan sampel sebanyak 120 responden. Data dianalisis dengan metode Partial Least Square-Structural Equation Model (PLS-SEM) dengan bantuan software SmartPLS. Hasil menunjukkan bahwa 1). Installment Payment tidak memiliki pengaruh yang positif signifikan terhadap Impulsive Buying Decision. 2). Conspicuous Consumption memiliki pengaruh yang positif signifikan terhadap Impulsive Buying Decision. 3). Critical Mass berpengaruh positif signifikan terhadap Impulsive Buying Decision. 4). Price Discount tidak berpengaruh positif signifikan terhadap Impulsive Buying Decision pada Shopee Pay-Later di Universitas Brawijaya Malang.
English Abstract
The population in this study were Shopee Pay Later users students in Brawijaya University Malang and were carried out using a purposive random sampling method with a sample of 120 respondents. The data was analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM) method with the help of SmartPLS software. The results show 1). Installment Payment does not have a significant positive influence on Impulsive Buying Decision. 2). Conspicuous Consumption has a significant positive influence on Impulsive Buying Decisions. 3). Critical Mass has a significant positive effect on Impulsive Buying Decisions. 4). Price Discount does not have a significant positive effect on Impulsive Buying Decision on Shopee Pay-Later at Brawijaya University Malang.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523030269 |
| Uncontrolled Keywords: | Installment Payment, Conspicuous Consumption, Critical Mass, Price Discount, Impulsive Buying Decision. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Endang Susworini |
| Date Deposited: | 13 Nov 2023 01:38 |
| Last Modified: | 13 Nov 2023 01:38 |
| URI: | http://repository.ub.ac.id/id/eprint/204091 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
YOHANA DIAN PUSPITA.pdf Restricted to Registered users only until 31 December 2025. Download (2MB) |
Actions (login required)
 |
View Item |