Kumalasari, Cicavilana and Hapsari Dian Sylvatri,, S.S., M.I.Kom. (2022) Strategi Pemasaran Media Sosial Instagram Dalam Membangun Branding The Loville. Diploma thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menentukan strategi marketing melalui media sosial Instagram dalam membangun branding The Loville. Metode penelitian yang diterapkan yaitu deskriptif kualitatif data yang didapatkan bersumber dari observasi penulis. Hasil yang didapat dari penelitian ini yaitu: Bagaimana optimalisasi media sosial Instagram The Loville dengan menggunakan strategi Social Media Specialist. Beberapa komponen yang dinilai penting seperti design, content writing, copywriting, dan content planning merupakan hal yang sangat membantu dalam proses branding.
English Abstract
This study aims to determine marketing strategies through Instagram in building The Loville branding. The research method applied is descriptive qualitative data obtained from the author's observations. The results obtained from this research are: How to optimize The Loville Instagram media sosial using the Social media specialist strategy. Several components that are considered important such as Design, Content Writing, Copy Writing, and Content Planning are very helpful in the branding process.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0522170086 |
| Uncontrolled Keywords: | Strategi Marketing, Media Sosial, Instagram, Branding.Marketing Strategies, Social Media , Tiktok, Branding |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | soegeng Moelyono |
| Date Deposited: | 30 Oct 2023 06:36 |
| Last Modified: | 30 Oct 2023 06:36 |
| URI: | http://repository.ub.ac.id/id/eprint/204073 |
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Text (DALAM MASA EMBARGO)
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