Nusron, Anis and Prof. Dr.Drs. Margono Setiawan,, SE, SU and Prof. Dr. Dra. Noermijati,, MTM., CPHR and Dr. Rofiaty,, SE., MM (2023) Pengaruh Teknologi Informasi Dan Karakteristik Kewirausahaan Terhadap Kinerja Usaha Dengan Mediasi Perilaku Wirausaha Dalam Berjualan Online Studi Pada Wirausaha Bordir Di Kab. Pasuruan, Jawa Timur. Doktor thesis, Universitas Brawijaya.
Abstract
Anis Nusron. Program Doktor Ilmu Manajemen Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang, 2023. Pengaruh Teknologi Informasi Dan Karakteristik Kewirausahaan Terhadap Kinerja Usaha Dengan Mediasi Perilaku Wirausaha Dalam Berjualan Online Studi Pada Wirausaha Bordir Di Kab. Pasuruan, Jawa Timur. Promotor: Margono Setiawan, Ko-Promotor: Noermijati dan Rofiaty Penelitian ini bertujuan untuk menguji pengaruh teknologi informasi dan karakteristik kewirausahaan terhadap kinerja usaha dan mengetahui efek mediasi perilaku wirausaha dalam berjualan online. novelty dalam penelitian ini adanya variabel perilaku wirausaha dalam berjualan online yang didasarkan pada teori TAM dan teori Sales Process/behaviour. Penelitian dilakukan terhadap wirausaha bordir di Kabupaten Pasuruan, Indonesia yang 2 tahun terakhir aktif berjualan offline dan 1 tahun terakhir aktif berjualan secara online, Pengambilan sampel menggunakan purposive sampling, dan ukuran sampel berjumlah 180 sampel, pengolahan data menggunakan WarpPLS. Hasil penelitian menunjukkan teknologi informasi dan perilaku wirausaha dalam berjualan online berpengaruh signifikan terhadap kinerja usaha sedangkan karakteristik kewirausahaan tidak berpengaruh terhadap kinerja usaha. Teknologi informasi dan karakteristik kewirausahaan berpengaruh signifikan terhadap perilaku wirausaha dalam berjualan online. dan perilaku wirausaha dalam berjualan online mampu memediasi pengaruh teknologi informasi dan karakteristik kewirausahaan terhadap kinerja usaha. penelitian ini berkontribusi pada teori Technology Acceptance Model (TAM), dalam penelitian ini bentuk penerimaan suatu sistem tidak harus berdasar pada behavioural intention to use dan actual system use, namun lebih kearah peningkatan intensitas penggunaan sistem secara kuantitas dan kualitas penggunaan teknologi informasi, melalui terus meningkatkan penggunaan media online (marketplace dan media sosial) dan melaksanakan sales process bagi online customer. Penelitian ini bermanfaat bagi wirausaha bordir, untuk meningkatkan kinerja usaha, wirausaha bordir harus melaksanakan tahapan perilaku wirausaha dalam berjualan online dengan baik.
English Abstract
Nusron, Anis. Doctoral Program in Management, Faculty of Economics and Business, Universitas Brawijaya. 2023. The Effects of Information technology and Entrepreneurial Characteristics on Business Performance with the Mediation of Entrepreneur’s Behaviour of Online Selling (A Study of Embroidery Entrepreneurs in Pasuruan Regency in East Java). Promoter: Margono Setiawan, Co-Promoters: Noermijati and Rofiaty. The purpose of this study is to assess the effects of information technology and entrepreneurial characteristics on business performance and to identify the mediation effect of entrepreneur’s behaviour of online selling. The novelty of this research is the inclusion of the aforementioned behaviour based on the theories of Technology Acceptance Model and Sales Process/Behaviour. This research was conducted on a number of embroidery entrepreneurs in Pasuruan Regency who had spent the last two years selling their products offline and have spent the last one year selling them online. Using purposive sampling technique, 180 entrepreneurs were selected as the respondents. The results of the data analysis in WarpPLS have led to findings that information technology and entrepreneur’s behaviour of online selling significantly influence the business performance and that entrepreneurial characteristics does not affect the business performance. Furthermore, information technology and entrepreneurial characteristics have significant effects on the entrepreneurs’ behaviour of online selling, and the said behaviour mediates the impact of information technology and entrepreneurial characteristics on the business performance. This research contributes to the theory of Technology Acceptance Model in that people’s acceptance to a system does not necessarily based on behavioural intention to use and actual system use. Instead, it tends to be based on the quantitative intensity of system usage and the qualitative usage of information technology, which are endeavoured by increasing the use of online media such as marketplaces and social media and by carrying out sales process to online customers. This research is beneficial for the embroidery entrepreneurs in enhancing the performance of their business by suggesting the implementation of entrepreneurial behaviour stages in selling their goods online.
| Item Type: | Thesis (Doktor) |
|---|---|
| Identification Number: | :0523020035 |
| Uncontrolled Keywords: | Kinerja usaha, teknologi informasi, karakteristik kewirausahaan, perilaku wirausaha dalam berjualan online,Business performance, information technology, entrepreneurial characteristics, entrepreneur’s behaviour of online selling |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | S2/S3 > Doktor Ilmu Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 21 Sep 2023 03:11 |
| Last Modified: | 21 Sep 2023 03:11 |
| URI: | http://repository.ub.ac.id/id/eprint/203114 |
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