Bintarti, Surya and Prof Dr Drs Ubud Sa‖m and Dr Mintarti Rahayu, and Prof Ananda Sab‖ Hussein (2023) Pengaruh Norma Diniyah Dan Kontrol Perilaku Terhadap Niat Istiqomah Berkunjung Kembali Dengan Mediasi Sikap Dan imoderasi Konten Dakwah Di Media Sosial (Studi Pada Wisata Religi Kajian Diniyah Di Pesantren Daarut Tauhiid Kota Bandung. Doktor thesis, Universitas Brawijaya.
Abstract
Tujuan dari penelitian ini yaitu: 1) menguji dan menjelaskan pengaruh sikap, norma diniyah, dan kontrol perilaku yang dirasakan terhadap niat istiqomah berkunjung kembali; 2) menguji dan menjelaskan pengaruh sikap dalam memediasi norma diniyah dan kontrol perilaku yang dirasakan terhadap niat istiqomah berkunjung kembali; 3) menguji dan menjelaskan pengaruh konten dakwah dimedia sosial dalam memoderasi norma diniyah dan kontrol perilaku yang dirasakan terhadap niat istiqomah berkunjung kembali. Populasi disini adalah para pengunjung obyek wisata kajian diniyah di Pesantren Daarut Tauhiid di Kota Bandung. Penarikan sampel yang digunakan pada penelitian ini adalah menggunakan purposive sampling dengan non-random sampling. Pengumpulan data pada penelitian dilakukan melalui pembagian kuesioner kepada wisatawan yang memenuhi kriteria populasi. Berdasarkan kuesioner yang dibagikan, diperoleh 153 kuesioner yang kembali dengan lengkap. Pemodelan dilakukan menggunakan Structural Equation Model (SEM) yang memanfaatkan analisa Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan kontrol perilaku yang dirasakan dapat berpengaruh signifikan terhadap niat istiqomah berkunjung kembali. Penelitian ini juga menunjukkan bahwa sikap mampu memediasi norma diniyah dan kontrol perilaku yang dirasakan terhadap niat istiqomah berkunjung kembali. Konten dakwah dimedia sosial ternyata belum mampu memoderasi norma diniyah dan kontrol perilaku yang dirasakan terhadap niat istiqomah berkunjung kembali. Peran konten dakwah di media sosial hanya sebagai prediktor moderasi. Penelitian ini belum menguji peran konten dakwah di media sosial dalam memoderasi sikap terhadap niat istiqomah berkunjung kembali ke destinasi wisata kajian diniyah, penelitian selanjutnya diharapkan dapat mempertimbangkan peran dari konten dakwah di media sosial dalam memoderasi sikap terhadap niat istiqomah berkunjung kembali.
English Abstract
The population here is visitors to the study of diniyah tourism objects at the Daarut Tauhiid Islamic Boarding School in Bandung City. The aims of this study are: 1) to examine and explain the influence of attitudes, diniyah norms, and perceived behavioral control on the intention of istiqomah to visit again; 2) examine and explain the influence of attitude in mediating diniyah norms and perceived behavioral control on istiqomah intention to revisit; 3) examine and explain the effect of da'wah content on social media in moderating diniyah norms and perceived behavioral control on istiqomah intention to revisit. The sampling used in this study was purposive sampling with non-random sampling. Data collection in the study was carried out through the distribution of questionnaires to tourists who met the population criteria. Based on the questionnaires distributed, 153 questionnaires were returned completely. The modeling is done using Structural Equation Model (SEM) which utilizes Partial Least Square (PLS) analysis. The results showed that attitudes, subjective norms, and perceived behavioral control could significantly influence the intention to visit again istiqomah. This study also shows that attitudes are able to mediate diniyah norms and perceived behavioral control on istiqomah intention to return. Da'wah content on social media has not been able to moderate diniyah norms and perceived behavioral control towards istiqomah intention to revisit. The role of da'wah content on social media is only as a predictor of moderation. This study has not tested the role of da'wah content on social media in moderating attitudes toward istiqomah's intention to return to a tourist destination for the study of diniyah, further research is expected to consider the role of da'wah content on social media in moderating attitudes towards istiqomah's intention to return.
Other obstract
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| Item Type: | Thesis (Doktor) |
|---|---|
| Identification Number: | :0622020054 |
| Uncontrolled Keywords: | sikap, norma diniyah, kontrol perilaku yang dirasakan, konten dakwah di media sosial, niat istiqomah berkunjung kembali, attitude, diniyah norms, perceived behavioral control, da'wah content on social media, istiqomah intention to visit again. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | S2/S3 > Doktor Ilmu Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 25 Jul 2023 07:51 |
| Last Modified: | 25 Jul 2023 07:51 |
| URI: | http://repository.ub.ac.id/id/eprint/202123 |
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Text (DALAM MASA EMBARGO)
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