Adaninggar, Narendra Putri and Mukhammad Kholid Mawardi,, S.Sos., M.A.B., Ph.D (2022) Peningkatan Brand Awareness Melalui Program Wholesale Dan Media Sosial. Diploma thesis, Universitas Brawijaya.
Abstract
Penyusunan Tugas Akhir ini bertujuan untuk memahami bagaimana strategi pemasaran PT Inspired Sinar Abadi terhadap produk Inspired27 dalam membentuk brand awareness perusahaan melalui program Wholesale dan Media Sosial. Penyusunan Tugas Akhir ini menemukan bahwa program wholesale yang dilakukan oleh Inspired27 berhasil memberikan dampak terhadap peningkatan penjualan produk melalui perpanjangan tangan, yakni mitra dari program tersebut yang tersebar di beberapa lokasi. Selain itu, Inspired27 juga memberikan berbagai promo melalui diskon bagi mitra wholsale dan juga promosi melalui e-commerce yang mereka Kelola. Penyusunan Tugas Akhir ini menggunakan metode observasi dan wawancara terhadap karyawan PT Inspired Sinar Abadi.
English Abstract
This study aims to understand how PT Inspired Sinar Abadi's marketing strategy for Inspired27 products in shaping the company's brand awareness through Wholesale and Social Media programs. This study found that the wholesale program carried out by Inspired27 succeeded in having an impact on increasing product sales through extensions, namely partners of the program spread across several locations. In addition, Inspired27 also provides various promos through discounts for wholsale partners and also promotions through e-commerce that they manage. This study uses the method of observation and interviews with employees of PT Inspired Sinar Abadi.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0522170081 |
| Uncontrolled Keywords: | Kesadaran Merek, Inspired27, Wholesale, Pemasaran Media Sosial,Brand Awareness, Inspired27, Wholesale, Social Media Marketing. |
| Divisions: | Program Vokasi > Keuangan dan Perbankan |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 20 Jul 2023 02:50 |
| Last Modified: | 20 Jul 2023 02:50 |
| URI: | http://repository.ub.ac.id/id/eprint/201965 |
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