Abdullah, Luqman and Nurman Setiawan Fadjar, (2022) Pengaruh Harga, Cash On Delivery, Gratis Ongkos Pengiriman, Review Positif, Dan Status Verifikasi Terhadap Keputusan Pembelian Online Di Marketplace (Studi Kasus Mahasiswa Feb Ub Saat Pandemi Covid 19). Sarjana thesis, Universitas Brawijaya.
Abstract
Pandemi Covid-19 telah mengubah perilaku konsumen, dari pembelian tatap muka menjadi belanja online.Di masa pandemi, ada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya yanglebih suka belanja via marketplace, tapi mereka kecewa karena barangnya tidak seperti yang adadiharapkan atau rusak. Namun, mereka terus menggunakan pasar. Tujuan dari penelitian iniadalah untuk mengidentifikasi faktor-faktor yang mempengaruhi siswa untuk berbelanja di pasar. Penelitian ini menggunakan data primer dari 100siswa sebagai responden. Variabel independennya adalah harga, opsi cash-on-delivery, pengiriman gratis, positifulasan, dan status terverifikasi toko, sedangkan variabel dependennya adalah keputusan pembelian. Pangkat Spearmankoefisien korelasi digunakan. Studi ini menemukan bahwa harga secara negatif mempengaruhi keputusan pembelian dan bahwa opsi pengiriman tunai, pengiriman gratis, ulasan positif, dan status verifikasi toko memiliki efek positif pada keputusan pembelian.
English Abstract
The Covid-19 pandemic have changed consumer’s behavior, from face-to-face purchasing to online shopping. During the pandemic, there were students of Faculty of Economics and Business of Universitas Brawijaya who prefer shopping via marketplaces, but they were disappointed because the goods were not like what they had expected or they were damaged. However, they continued to use the marketplaces. The objective of this research is to identify factors influencing the students to shop in marketplaces. This research uses primary data from 100 students as the respondents. The independent variables are price, cash-on-delivery option, free shipment, positive reviews, and store’s verified status., while the dependent variable is purchase decision. The Spearman’s rankcorrelation coefficient was used. this study finds that price negatively affects the purchase decision and that cashon-delivery option, free shipment, positive reviews, and store’s verified status have positive effects on the decision.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020436 |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 17 Jul 2023 01:45 |
| Last Modified: | 17 Jul 2023 01:45 |
| URI: | http://repository.ub.ac.id/id/eprint/201865 |
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