Ramadhan, Ardhitya and Dr. Ir. Suprih Bambang Siswijono,, MS., (2023) Strategi Pengembangan Usaha Peternakan Itik Petelur Di Desa Sawahan Kecamatan Turen Kabupaten Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan di Desa Sawahan, Kecamatan Turen, Kabupaten Malang. Tujuan dari penelitian ini adalah menganalisis strategi pengembangan usaha itik petelur di Kecamatan Turen Kabupaten Malang. Skripsi ini disusun berdasarkan hasil penelitian yang bertujuan untuk mengetahui faktor internal dan eksternal strategi pengembangan usaha itik petelur di Kecamatan Turen Kabupaten Malang. Metode yang digunakan dalam penelitian ini adalah metode pendekatan survey dengan teknik pengolahan data menggunakan analisis SWOT. Adapun penentuan responden yang dipilih adalah peternak itik petelur di Kecamatan Turen Kabupaten Malang sebanyak 30 orang. Penelitian ini menggunakan metode pengumpulan data berupa total sampling dengan unit analisis yang digunakan adalah peternakan itik petelur dengan jumlah 100-2000 ekor itik petelur dan data yang dikumpulkan meliputi data primer dan data sekunder. Data primer diperoleh dengan cara observasi, wawancara dan penyebaran kuesioner kepada peternak itik petelur. Data sekunder diperoleh dari hasil penelitian literatur sebelumnya dan data tambahan dari instansi terkait seperti Badan Pusat Statistik. Hasil penelitian menunjukkan bahwa berdasarkan penyusunan strategi yang dianalisis dalam bentuk matriks SWOT dan strategi yang ada dapat dijadikan pedoman dalam pengembangan usaha peternakan itik petelur di Kecamatan Turen Kabupaten Malang berdasarkan penyusunan matriks IE.
English Abstract
This research was conducted in Sawahan Village, Turen District, Malang Regency. The purpose of this study was to analyze the strategy for developing a laying duck business in Turen District, Malang Regency. This essay is prepared based on the result of research that aims to determine the internal and external factors of laying duck business development strategy in Turen District, Malang Regency. The method used in this study is a survey approach method with data processing techniques using SWOT analysis. As for the determination of the respondents selected were laying duck breeders in Turen District, Malang Regency as many as 30 people. This study used a data collection method in the form of total sampling with the unit of analysis used was laying duck farming with a total of 100-2000 laying ducks and the data collected included primary data and secondary data. Primary data was obtained by observing, interviewing and distributing questionnaire to laying duck breeders. Secondary data was obtained from the results of previous literature research and additional data from related agencies such as the Central Statistics Agency. The result of the study indicate that based on the preparation of strategies analyzed in the form of a SWOT matrix and existing strategies can be used as guidelines in the development of laying duck farming businesses in Turen District, Malang Regency based on the preparation of the IE matrix.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523050015 |
| Uncontrolled Keywords: | Laying duck, internal and external factors, strategy |
| Subjects: | 600 Technology (Applied sciences) > 636 Animal husbandry |
| Divisions: | Fakultas Peternakan > Peternakan |
| Depositing User: | Endang Susworini |
| Date Deposited: | 11 May 2023 02:31 |
| Last Modified: | 11 May 2023 02:31 |
| URI: | http://repository.ub.ac.id/id/eprint/199317 |
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