Adiningsih, Annisa Dwi Amalia and Abdul Ghofar, (2022) Pengaruh Financial Influencer Dan Webinar Investasi Terhadap Pengambilan Keputusan Investasi Mahasiswa Di Pasar Modal (Studi Pada Mahasiswa Galeri Investasi Universitas Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Pada tahun 2020 hingga pertengahan 2021, terjadi peningkatan pada total perhimpunan dana di pasar modal sebesar 15,33% dan peningkatan pada Single Investor Identification sebesar 41,8%. Peningkatan ini bersamaan dengan fenomena meningkatnya jumlah financial influencer dan penyelenggaraan webinar investasi. Penelitian ini bertujuan untuk menguji pengaruh financial influencer dan webinar investasi terhadap pengambilan keputusan investasi mahasiswa di Pasar Modal. Penelitian ini dilakukan dengan studi pada Mahasiswa di Galeri Investasi Universitas di Kota Malang. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Sedangkan teknik pengumpulan data menggunakan metode survei kuesioner dengan responden sebanyak 109 mahasiswa. Metode analisis data yang digunakan dalam penelitian ini adalah Uji Regresi Linear Berganda. Hasil pengujian menunjukan bahwa financial influencer dan webinar investasi berpengaruh positif terhadap pengambilan keputusan investasi mahasiswa di Pasar Modal.
English Abstract
In 2020 to mid-2021, there was an increase in the total fund associations in the capital market by 15.33% and an increase in Single Investor Identification by 41.8%. This increase coincides with the phenomenon of increasing the number of financial influencers and organizing investment webinars. This study aims to test the influence of financial influencers and investment webinars on student investment decision making in the Capital Market. This research was conducted with a study on students at the Investment Gallery of University in Malang City. The sampling technique in this study used purposive sampling technique. Meanwhile, the data collection technique uses the questionnaire survey method with 109 respondents. The data analysis method used in this study is the Multiple Linear Regression Test. The test results show that financial influencers and investment webinars have a positive effect on student investment decision making in the Capital Market.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020178 |
| Uncontrolled Keywords: | Investasi, Financial Influencer, Webinar Investasi, Keputusan Investasi, Pasar Modal,Investment, Financial Influencer, Investment Webinar, Investment Decision, Capital Market. |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 24 Jan 2023 02:32 |
| Last Modified: | 24 Jan 2023 02:32 |
| URI: | http://repository.ub.ac.id/id/eprint/196842 |
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Text (:0522020178)
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