Pratama, Ahmad Zaki and Sri Palupi Prabandari, (2022) Pengaruh Product Quality, Perceived Price Dan Promotion Terhadap Customer Satisfaction Eiger Malang (Studi Pada Mahasiswa Universitas Brawijaya). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Product Quality, Perceived Price dan Promotion Terhadap Customer Satisfaction Eiger Malang. Sampel dalam penelitian ini berjumlah 116 responden yang merupakan mahasiswa universitas brawijaya pelanggan Eiger di Kota Malang dengan minimal pembelian produk sebanyak satu kali. Metode pemilihan sampel dalam penelitian menggunakan metode purposive sampling. Pengambilan data dilakukan menggunakan kuesioner, studi pustaka dan penjelajahan internet. Teknik analisis data menggunakan SPSS 25. Data kemudian dianalisis dengan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial Product Quality, Perceived Price dan Promotion berpengaruh positif dan signifikan terhadap Customer Satisfaction. Nilai koefisien determinasi adjusted R square 0,613 memiliki arti bahwa variabel Product Quality, Perceived Price dan Promotion dapat menjelaskan Customer Satisfaction sebesar 61,3%, sedangkan sisanya sebesar 38,7% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini
English Abstract
This research aims to identify and analyze the effects of product quality, perceived price, and promotion on the satisfaction of Eiger customers in Malang. Using purposive sampling method, 116 students of Universitas Brawijaya who have made at least one purchase of Eiger products. The data was harvested from questionnaires, library research, and web browsing and was analyzed using multiple linear regression in SPSS 25. This study finds that product quality, perceived price, and promotion partially influence customer satisfaction. The adjusted R square value is 0,613, indicating that product quality, perceived price, and promotion explain 61,3% of the customer satisfaction, the remaining 38,7% is explained by other variables not included in this research.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0522020164 |
| Uncontrolled Keywords: | Product Quality, Perceived Price, Promotion, Customer Satisfaction, Product Quality, Perceived Price, Promotion, Customer Satisfaction |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 19 Jan 2023 02:23 |
| Last Modified: | 19 Jan 2023 02:23 |
| URI: | http://repository.ub.ac.id/id/eprint/196752 |
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