Arlinda, Silvi Aris and Rachmat Kriyantono, and Dr. Bambang Dwi Prasetyo, (2022) City Branding “Lamongan Megilan” (Studi Deskriptif Kualitatif Evaluasi Perencanaan Public Relations Pada Pembentukan City Branding “Lamongan Megilan” Di Pemerintah Kabupaten Lamongan Jawa Timur). Magister thesis, Universitas Brawijaya.
Abstract
Pemerintah Kabupaten Lamongan mempunyai beragam potensi yang layak jual sebagai destinasi wisata maupun investasi. Kabupaten Lamongan dinilai memiliki kualifikasi tersebut namun pada perencanaan pemasaran daerah masih kurang efektif dan kurang dipahami oleh masyarakat. Maka, diperlukan penelitian yang bertujuan: 1) Mendiskripsikan, menganalisis, dan mengevaluasi kefektifan perencanaan Humas Kabupaten Lamongan dalam pembentukan City Branding “Lamongan Megilan”. penelitian dilaksanakan di Kabupaten Lamongan Povinsi Jawa Timur pada bulan September 2021 – Juni 2022. Menggunakan metodologi penelitian kualitatif melalui wawancara dan studi dokumentasi. Penelitian ini memanfaatkan model ROPE (Riset, Objektif, Program dan Evaluasi) John M. King, kemudian untuk mengetahui langkah strategis pembentukan City Branding memanfaatkan strategi 4 tahapan yaitu identity, objective, communication, coherence oleh Andreas Insch. Hasil penelitian menunjukkan bahwa Humas Kabupaten Lamongan memenuhi dalam strategi perencanaan dengan melihat dampak yang dirasakan oleh masyarakat, namun masih diperlukan perbaikan untuk menuju proses implementasinya. Kemudian dalam strategi pembentukan City Branding “Lamongan Megilan” terdapat beberapa tahapan identity yang kurang memenuhi, sehingga perlu diperkuat dan diperhatikan dalam penentuan identitas kota
English Abstract
The Lamongan Regency Government has a variety of potential that is worth selling as a tourist destination and investment. Lamongan Regency is considered to have these qualifications but in regional marketing planning it is still less effective and less understood by the community. Therefore, research is needed that aims to: 1) Describe, analyze, and evaluate the effectiveness of Lamongan District Public Relations planning in the formation of the "Lamongan Megilan" City Branding. The research was conducted in Lamongan Regency, East Java Province in September 2021 – June 2022. Using a qualitative research methodology through interviews and documentation studies. This study utilizes John M. King's ROPE (Research, Objective, Program and Evaluation) model, then to find out the strategic steps for the formation of City Branding, use a 4- stage strategy, namely identity, objective, communication, coherence by Andreas Insch. The results showed that the Public Relations of Lamongan Regency fulfilled the planning strategy by looking at the impact felt by the community, but improvements were still needed to get to the implementation process. Then in the strategy of forming the City Branding "Lamongan Megilan" there are several stages of identity that do not meet, so that it needs to be strengthened and considered in determining the identity of the city.
Other obstract
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| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | 0422110006 |
| Uncontrolled Keywords: | City Branding, Evaluasi Perencanaan Humas, Humas Pemerintah, Lamongan Megilan, City Branding, Public Relations Planning Evaluation, Government Public Relations, Lamongan Megilan |
| Subjects: | 300 Social sciences > 302 Social interaction > 302.2 Communication |
| Divisions: | S2/S3 > Magister Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik |
| Depositing User: | Nur Cholis |
| Date Deposited: | 18 Jan 2023 02:43 |
| Last Modified: | 18 Jan 2023 02:43 |
| URI: | http://repository.ub.ac.id/id/eprint/196691 |
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Text (DALAM MASA EMBARGO)
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