Pramesti, Rahma Andita Desi and Ananda Sabil Hussein,, SE, MCom, Ph.D,CMA (2022) Pengaruh Internal Service Quality Dan Internal Customer Satisfaction Terhadap Loyalitas Karyawan (Studi Pada Pt Hashmicro Solusi Indonesia). Sarjana thesis, Universitas Brawijaya.
Abstract
Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh internal service quality dan internal customer satisfaction terhadap loyalitas karyawan PT HashMicro Solusi Indonesia. Jenis penelitian explanatory research yang dapat memperkuat atau menolak hipotesis dari hasil pengujian. Penelitian ini menggunakan 127 sampel. Teknik pengambilan sampel yang digunakan adalah teknik simple random sampling dengan cara melakukan undian kepada karyawan PT HashMicro Solusi Indonesia. Alat uji yang digunakan adalah uji instrumen dan uji asumsi klasik dengan SPSS versi 25. Teknik analisis data yang digunakan ialah analisis statistik deskriptif dengan metode analisis regresi berganda. Berdasarkan hasil pengujian dapat disimpulkan bahwa internal service quality tidak memiliki pengaruh terhadap loyalitas karyawan. Sedangkan internal customer satisfaction berpengaruh terhadap loyalitas karyawan
English Abstract
The goal of this research is to identify the effects of internal service quality and internal customer satisfaction on employee loyalty at PT. HashMicro Indonesia. This study is categorized as explanatory research, which can either accept or reject hypotheses based on the testing results. Using simple random sampling, 127 employees of the company were selected as the sample. This research uses instrument test and classical assumption test in SPSS 25. The data was analyzed using descriptive statistics and multiple linear regression. This research finds that internal service quality does not influence employee loyalty and that internal customer satisfaction affects employee loyalty
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0522020134 |
| Uncontrolled Keywords: | internal service quality, internal customer satisfaction, loyalitas karyawan, nternal service quality, internal customer satisfaction, employee loyalty |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 11 Nov 2022 02:48 |
| Last Modified: | 11 Nov 2022 02:48 |
| URI: | http://repository.ub.ac.id/id/eprint/196279 |
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