Perumusan Strategi Pengembangan Pariwisata Pada Pantai Gemah Di Kabupaten Tulungagung

Saputra, Yogie Irvanda and Dr. Mintarti Rahayu, S.E, MS., CSRS (2021) Perumusan Strategi Pengembangan Pariwisata Pada Pantai Gemah Di Kabupaten Tulungagung. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk menganalisis lingkungan internal dan eksternal, dan menganalisis perumusan strategi pengembangan pariwisata Pantai Gemah di Kabupaten Tulungagung. Jenis penelitian adalah penelitian deskriptif dengan pendekatan kualitatif. Data dikumpulkan dari lima orang narasumber dengan metode wawancara dan dokumentasi. Alat analisis yang digunakan adalah Internal Factor Evaluation Matrix (IFE Matrix), External Factor Evaluation Matrix (EFE Matrix), Internal-External Matrix (IE Matrix) dan Quantitative Strategic Planning Matrix (QSPM Matrix). Hasil penelitian menunjukkan bahwa pengambilan keputusan strategik serta visi dan misi pengembangan wisata Pantai Gemah dilakukan dalam musyawarah antara tiga pihak sesuai Perjanjian Kerja Sama antara Perum Perhutani, Pemerintah Kabupaten Tulungagung, dan LMDH/ Pokdarwis/ Pemerintah Desa Keboireng. Berdasarkan analisis lingkungan internal dan eksternal serta analisis perumusan strategi dalam rangka mengoptimalkan kekuatan, mengatasi kelemahan, serta merespon peluang dan mengatasi ancaman yang ada, dapat dirumuskan opsi strategi pengembangan wisata Pantai Gemah yang paling tepat untuk diimplementasikan adalah strategi penetrasi pasar.

English Abstract

This study aims to analyze the internal and external environment, and to analyze the formulation of a strategy for developing Gemah Beach tourism in Tulungagung Regency. This type of research is a descriptive research with a qualitative approach. Data were collected from five sources using interview and documentation methods. The analysis tools used are the Internal Factor Evaluation Matrix (IFE Matrix), External Factor Evaluation Matrix (EFE Matrix), Internal-External Matrix (IE Matrix), and Quantitative Strategic Planning Matrix (QSPM Matrix). The results showed that strategic decision making, as well as the vision and mission of Gemah Beach tourism development, was carried out in deliberations between three parties according to the Cooperation Agreement between Perum Perhutani, the Tulungagung Regency Government, and LMDH / Pokdarwis / Keboireng Village Government. Based on the analysis of the internal and external environment as well as the analysis of the formulation of strategies to optimize strengths, overcome weaknesses, and respond to opportunities and overcome existing threats, it can be formulated that the most appropriate Gemah Coast tourism development strategy options to be implemented are a market penetration strategy.

Other obstract

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Item Type:	Thesis (Sarjana)
Identification Number:	0521020481
Uncontrolled Keywords:	Analisis Lingkungan, Strategi Pengembangan Wisata Pantai, IFE Matrix, EFE Matrix, IE Matrix, QSPM Matrix, Strategi Penetrasi Pasar, Environmental Analysis, Coastal Tourism Development Strategy, IFE Matrix, EFE Matrix, IE Matrix, QSPM Matrix, Market Penetration Strategy.
Subjects:	600 Technology (Applied sciences) > 658 General management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Nur Cholis
Date Deposited:	26 Sep 2022 08:30
Last Modified:	08 Oct 2024 07:32
URI:	http://repository.ub.ac.id/id/eprint/194880

Text YOGIE IRVANDA SAPUTRA..pdf Download (2MB)

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