Fahreza, Fiqih Probo and Sunarti, Dr., S.Sos., M.AB and Irfan Kharisma Putra, SAB., M.AB (2022) Pengaruh Event Flash Sale Terhadap Impulsive Buying (Survei Pada Pengguna e-commerce Shopee di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh variabel Event Flash Sale (X) terhadap variabel Impulsive Buying (Y). Penelitian ini menggunakan jenis penelitian penjelasan explanatory research dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini adalah Event Flash Sale (X), dan Impulsive Buying (Y). Pengumpulan data diperoleh berdasarkan penyebaran kuisioner secara online pada masyarakat Kota Malang yang menggunakan e-commerce Shopee. Sample yang digunakan dalam penelitian ini berjumlah 100 orang responden. Analysis of the data used is multiple linear regression analysis with t test and f test to determine the effect partially or simultaneously between the variables studied. Hasil dari penelitian ini berdasarkan pada penghitungan analisis regresi linier sederhana, hipotesis diterima yang artinya secara bersama-sama variabel independen yaitu Event Flash Sale (X) berpengaruh signifikan terhadap variabel dependen Impulse buying (Y).
English Abstract
This study aims to determine and explain the effect of the Event Flash Sale variable (X) on the Impulsive Buying variable (Y). This study uses an explanatory research type of research with a quantitative approach. The variables used in this study are Event Flash Sale (X), and Impulsive Buying (Y). Data collection was obtained based on the distribution of online questionnaires to the people of Malang City who used Shopee e-commerce. The sample used in this study amounted to 100 respondents. Analysis of the data used is multiple linear regression analysis with t test and f test to determine the effect partially or simultaneously between the variables studied. The results of this study are based on the calculation of simple linear regression analysis, the hypothesis is accepted which means that together the independent variable, namely the Flash Sale Event (X) has a significant effect on the Impulse buying dependent variable (Y).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0522030068 |
| Uncontrolled Keywords: | Event Flash Sale dan Impulsive Buying, Flash Sale Event and Impulsive Buying. |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Zainul Mustofa |
| Date Deposited: | 26 Sep 2022 02:30 |
| Last Modified: | 26 Sep 2022 02:30 |
| URI: | http://repository.ub.ac.id/id/eprint/194788 |
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Text (DALAM MASA EMBARGO)
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