Rachmawati, Farikha (2019) Strategi Responsif Manajemen Isu Pemerintahan di Era Post-Truth (Studi Deskriptif Kualitatif Strategi Government Public relations dalam Merespon Isu di Deputi IV Kantor Staf Presiden dan Dirjen IKP Kemenkominfo). Magister thesis, Universitas Brawijaya.
Abstract
Government public relations perlu melakukan manajemen isu sebagai strategi responsif manajemen isu pemerintah sebagai perencanaan krisis untuk menghindari terjadinya krisis (contingency plan) di era post truth. Penelitian ini bertujuan untuk mengetahui strategi responsif manajemen isu yang dilakukan humas pemerintah. Penelitian ini bermanfaat secara akademis mengembangkan teori khas public relations yakni agenda building dan bermanfaat secara praktis membuat model komunikasi manajemen isu yang dapat digunakan sebagai acuan praktisi bagi GPR. Hasil penelitian menunjukkan Dirjen IKP Kemenkominfo sebagai government public relations dan Deputi IV Kantor Staf Presiden menerapkan strategi agenda building dalam produksi narasi pemeritah. Sesuai dengan teori Agenda building & Information Subsidies, humas pemerintah menggunakan strategi khusus untuk memengaruhi persepsi positif masyarakat kepada pemerintah. Hal ini dimulai dari proses perencanaan yang dilakukan tim krisis, rapat koordinasi penajaman isu, pembuatan strategi komunikasi, media monitoring, media relations, analisis tone berita, produksi narasi, evaluasi, dan subsidi informasi. Selain itu, GPR melaksanakan perencanaan krisis (contingency plan). Penelitian kualitatif deskriptif dilakukan dengan teknik pengambilan melalui wawancara mendalam, dokumentasi, dan observasi. Setelah melakukan wawancara terhadap 21 informan, temuan penelitian menghasilkan proposisi, petunjuk teknis manajemen isu, dan model komunikasi manajemen isu, serta menggambarkan kekhasan manajemen isu era pemerintahan Jokowi-JK. Strategi utama yang digunakan government public relations dalam manajemen isu yakni agenda building dengan menjalin hubungan baik dengan media melalui Forum Merdeka Barat 9. Government public relations memanfaatkan berbagai media untuk memaksimalkan agenda building, seperti: big data, konfrensi pers, website, release, twitter, Instagram, facebook, live streaming youtube, dan lain sebagainya. Penggunaan media yang beragam dan artificial inteligent ini menjadi salah satu pembeda dari government public relations di era sebelumnya.
English Abstract
Government public relations doing issue management as a responsive strategy for managing government issues as a crisis planning to avoid a contingency plan in the era of post truth. This study aims to determine the responsive management strategies of issues carried out by government public relations. This research is academically useful in developing a typical theory of public relations, namely agenda building theory and practically making a management communication issue model that can be used as a practitioner reference for GPR. The results of the research show that the Director General of IKP of the Ministry of Communication and Information as a government public relations and Deputy IV of the Office President's Staff applies a strategy of agenda building in the production of government narratives. In accordance with the theory of Agenda building & Information Subsidies, government public relations uses a specific strategy to influence the positive perceptions of society to the government. This starts from the planning process carried out by the crisis team, coordinating the issue of sharpening issues, making communication strategies, media monitoring, media relations, news tone analysis, narrative production, evaluation, and information subsidies. In addition, the GPR carries out a contingency plan. Descriptive qualitative research is done by taking techniques through in-depth interviews, documentation, and observation. After interviewing 21 informants, the research findings produced propositions, issue management technical guidelines, and issue management communication models, as well as describing the management characteristics of the Jokowi-JK era. The main strategy used by government public relations in management issues is to establish good relations with the media through the Merdeka Barat Forum 9. Government public relations utilizes various media to maximize the building agenda, such as: big data, press conferences, websites, releases, twitter, Instagram, Facebook, YouTube Live Streaming, and so on. The use of diverse and artificial intelligence media is one of the distinguishing features of government public relations in the previous era.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/659.2/RAC/s/2019/041903363 |
| Uncontrolled Keywords: | Manajemen isu, Government Public relations (GPR), Agenda building, Kantor Staf Presiden, Forum Merdeka Barat 9,-Issue management, Government Public relations (GPR), Agenda building, Office of Presidential Staff, Forum Merdeka Barat 9 |
| Subjects: | 600 Technology (Applied sciences) > 659 Advertising and public relations > 659.2 Public relations |
| Divisions: | S2/S3 > Magister Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik |
| Depositing User: | Endang Susworini |
| Date Deposited: | 28 Jul 2022 03:15 |
| Last Modified: | 28 Jul 2022 03:15 |
| URI: | http://repository.ub.ac.id/id/eprint/192838 |
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