Palilingan, Vanessa Natalisa and Ananda Sabil Hussein,, SE, Mcom, Ph.D,CMA and Sri Palupi Prabandari,, SE., MM., Ph.D. (2022) Pengaruh Thematic Store Atmosphere Terhadap Impulse Buying Behavior Yang Dimediasi Oleh Affection Dan Impulse Buying Tendency (Studi Pada Konsumen Kafe Tematik Kota Malang). Magister thesis, Universitas Brawijaya.
Abstract
Industri makanan dan minuman merupakan salah satu sektor andalan penopang pertumbuhan manufaktur dan ekonomi nasional di Indonesia. Kinerja sektor industri makanan dan minuman ini selalu tumbuh dan mengarah kearah positif setiap tahunnya. Penelitian ini akan mengidentifikasi aspek-aspek yang dapat mempengaruhi perilaku konsumen yang melakukan pembelian di kafe tematik kota Malang. Penelitian ini menggunakan thematic store atmosphere sebagai variabel independen, impulse buying behavior sebagai variabel dependen, serta positive emotion dan impulse buying tendency sebagai variabel mediasi. Pendekatan kuantitatif dan explanatory research digunakan pada penelitian ini. Responden dalam penelitian ini adalah konsumen yang pernah mengunjungi Kafe Tematik di Kota Malang dan penentuan jumlah sampel pada penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 200 responden. Metode pengumpulan data menggunakan kuesioner dan data dianalisis dengan PLS-SEM. Hasil temuan penelitian ini menunjukkan bahwa thematic store atmosphere tidak memiliki pengaruh signifikan terhadap impulse buying behavior. Sementara positive ii emotion dan impulse buying tendency mampu dengan sempurna memediasi hubungan antara thematic store atmosphere dan impulse buying behavio
English Abstract
Food-and-beverage industry is one of the most reliable contributors for Indonesian manufacture and economic growth. Its performance consistently progresses every year. This quantitative and explanatory research aims to identify aspects that influence the behavior of themed cafe customers in Malang city. While, thematic store atmosphere serves as the independent variable, impulse buying behavior is the dependent variable, and positive emotion and impulse buying behavior are the mediating variable. Using purposive sampling, 200 people who have visited themed cafes in the city were selected as the respondents. The data was harvested from questionnaires and was analyzed using PLS-SEM. This study finds that thematic store atmosphere does not significantly affect impulse buying behavior and that positive emotion and impulse buying behavior fully mediate the effect of thematic store atmosphere on impulse buying behavior.
Other obstract
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| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | 0420020001 |
| Uncontrolled Keywords: | thematic store atmosphere, impulse buying behavior, positive emotion,impulse buying tendency, kafe tematik, thematic store atmosphere, impulse buying behavior, positive emotion,impulse buying tendency, thematic café |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 14 Jul 2022 01:56 |
| Last Modified: | 11 Dec 2023 07:48 |
| URI: | http://repository.ub.ac.id/id/eprint/192032 |
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