Rahayu, Yayuk Sri and Prof. Dr. Margono Setiawan,, SE., SU. and Dodi Wirawan Irawanto,, SE., M.Com., Ph.D., CPHR and Dr. Mintarti Rahayu,, SE., MS., CSRS (2022) Pengaruh Higher Education Islamic Perceived Value Terhadap Loyalitas Melalui Kepuasan Mahasiswa Muslim (Studi Pada Mahasiswa Program Studi Strata 1 Yang Mempunyai Program Pascasarjana Uin Maulana Malik Ibrahim Malang. Doktor thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisis, menguji, dan menjelaskan pengaruh higher education Islamic perceived value terhadap kepuasan dan loyalitas mahasiswa Muslim serta peran kepuasan mahasiswa Muslim dalam memediasi pengaruh higher education Islamic perceived value terhadap loyalitas mahasiswa Muslim. Variabel higher education Islamic perceived value terdiri dari lima dimensi yaitu kualitas, harga, nilai emosional, nilai sosial, dan nilai atribut Islami. Nilai atribut islami adalah dimensi tambahan yang merefleksikan nilai-nilai islami dengan indikator yang sudah disesuaikan dengan perguruan tinggi sebagai penyedia jasa pendidikan. Sampel yang digunakan dalam penelitian sebanyak 200 mahasiswa program strata 1 UIN Maulana Malik Ibrahim Malang pada program studi yang memiliki program pascasarjana, yang dipilih menggunakan teknik proporsional random sampling. Jenis penelitian adalah penelitian kuantitatif dan data dianalisa menggunakan partial least square (PLS) second order. Hasil penelitian menunjukkan bahwa nilai atribut Islami merupakan dimensi yang dominan dalam membentuk variabel higher education Islamic perceived value. Selain itu juga ditemukan bahwa higher education Islamic perceived value memiliki pengaruh signifikan secara langsung terhadap kepuasan dan loyalitas mahasiswa Muslim. Kepuasan mahasiswa Muslim mampu memediasi pengaruh higher education Islamic perceived value terhadap loyalitas mahasiswa Muslim. Hal ini mengindikasikan bahwa peningkatan dalam dimensi-dimensi higher education Islamic perceived value mampu memunculkan loyalitas mahasiswa Muslim baik secara langsung maupun tidak langsung melalui kepuasan mahasiswa Muslim. Hasil penelitian ini menarik karena memperluas penelitian terdahulu dengan mengkhususkan pada pelanggan Muslim dan perguruan tinggi. Pelanggan muslim yang dimaksud yaitu mahasiswa Muslim sehingga ditemukan bahwa mahasiswa Muslim mempertimbangkan nilai-nilai atribut Islami dalam pengambilan keputusan untuk melanjutkan studi dan menambah perspektif lain dari konsep kepuasan dan loyalitas pelanggan secara umum
English Abstract
The objective of this research is to analyze, assess, and explain the effect of higher education Islamic perceived value on the satisfaction and loyalty of Muslim students and the role of the satisfaction of Muslim students in mediating the effect of higher education perceived value on the said loyalty. The dimension of higher education Islamic perceived value are quality, price, emotional value, social value, and Islamic attribute value. The lastly mentioned value is an additional value that reflects Islamic values complemented with indicators adjusted with higher educations as providers of education service. Using proportional random sampling, 200 students of UIN Maulana Malik Ibrahim registered in programs that have graduate programs were selected as the sample. This study finds that Islamic attribute value is the dominant dimension creating higher education Islamic perceived value. Furthermore, higher education Islamic perceived value has a direct significant effect on Muslim student’s satisfaction and loyalty. The satisfaction mediates the effect of higher education Islamic perceived value on the said loyalty. This indicates that enhancements in higher education Islamic perceived value’s dimensions are able to create Muslim student’s loyalty both directly and indirectly through Muslim student’s satisfaction. This is an interesting finding as it is the result of a research that has expanded previous studies by specializing on the Muslim customers of higher education. The Muslim customers are Muslim students, from which it was found that Muslim students consider Islamic attribute values in their decision to continue their study and adds another perspective for the concept of satisfaction and loyalty in general
Other obstract
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| Item Type: | Thesis (Doktor) |
|---|---|
| Identification Number: | 0622020001 |
| Uncontrolled Keywords: | Higher education Islamic perceived value, kepuasan mahasiswa Muslim,loyalitas mahasiswa Muslim, higher education Islamic perceived value, Muslim student satisfaction, Muslim student loyalty |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | S2/S3 > Doktor Ilmu Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 06 Jul 2022 07:46 |
| Last Modified: | 07 Jul 2022 02:39 |
| URI: | http://repository.ub.ac.id/id/eprint/191657 |
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