Bramh, Mega Senja and Dr. Ir. AGUS TJAHJONO, MS (2021) Analisis Usaha Pengolahan Rumput Laut Pada Poklahsar Cita Alam Nusantara Kecamatan Singosari Kabupaten Malang Sebelum Dan Pada Era New normal. Sarjana thesis, Universitas Brawijaya.
Abstract
POKLAHSAR Cita Alam Nusantara (UKM Citara) adalah sebuah industri rumah tangga (IRT) yang mengolah dan memasarkan produk olahan dari rumput laut berupa makanan dan minuman di Kecamatan Singosari Kabupaten Malang Provinsi Jawa Timur. Produk yang dihasilkan dari UKM ini yaitu susu pasteurisasi rumput laut (SURULA), yoghurt rumput laut (YORULA), minuman rumput laut (MIRULA), jelly rumput laut dan bidaran rumput laut. Penelitian ini berfokus pada UKM Citara Nusantara yang merupakan salah satu UKM yang terdampak pandemi Covid-19, sehingga dapat menyebabkan perbedaan analisis usaha khususnya sebelum dan saat pandemi. Tujuan dari penelitian ini yaitu 1) mengidentifikasi aspek non finansiil dari usaha pengolahan rumput laut di UKM Citara sebelum dan pada era new normal. 2) Membandingkan aspek finansiil jangka pendek sebelum dan pada era new normal. 3) Membandingkan aspek finansiil jangka panjang sebelum dan pada era new normal. Penelitian ini menggunakan metode penelitian deskriptif dengan jenis penelitian kuantitatif. Sedangkan analisis data pada penelitian ini terdapat dua yaitu analisis data kualitatif dan analisis data kuantitatif. Analisis data kualitatif melakukan analisis pada aspek non finansiil. Sedangkan analisis data kuantitatif menganalisis perbedaan aspek finansiil jangka pendek dan jangka panjang. Berdasarkan tujuan penelitian pertama didapatkan hasil bahwa pada Aspek teknis Sebelum Pandemi dan Saat pandemi terdiri dari sarana, prasarana, proses produksi, dan prosedur sterilisasi berdasarkan protokol kesehatan. Aspek pemasaran Sebelum Pandemi dan Saat Pandemi terdiri dari strategi pemasaran dan bauran pemasaran. Strategi pemasaran terdiri dari segmentasi, targeting, positioning. Bauran pemasaran terdiri dari product, price, place, dan promotion. Aspek hukum yang terdiri dari Sertifikat Halah MUI, Depkes P-IRT, Pelatihan HACCP, Pengujian Mutu, Penyuluh Pangan, SIUP, TDU-PI, dan Surat Pengesahan Pendirian Badan Hukum. Aspek Lingkungan menganalisis jenis limbah yaitu plastik dan stiker bekas kemasan dan air bekas cucian susu dan yoghurt dengan penanganan yaitu memastikan sampah plastik dan stiker dibuang ke tempat sampah serta air bekas cucian susu dan yoghurt disiramkan ke tanaman. Berdasarkan tujuan penelitian kedua didapatkan hasil bahwa dari Aspek finansiil jangka pendek yaitu Modal Tetap Sebelum Pandemi dan Saat Pandemi tidak terdapat perbedaan. Sedangkan modal lancar, modal kerja, biaya, penerimaan, R/C Ratio, BEP, keuntungan, dan rentabilitas terdapat perbedaan dimana mengalami penurunan maupun kenaikan. Modal lancar turun 12%, modal kerja turun 9%, total biaya turun 9%, penerimaan turun 46%, R/C ratio turun 41%, BEP Unit dari produk surula botol, yorula botol, dan mirula naik masing-masing 26%, 6%, dan 195% dan BEP sales dari produk tersebut masing-masing 10%, 6%, dan 153%, keuntungan turun 65%, dan rentabilitas turun 64%. Dari hasil analisis rentabilitas ekonomi Sebelum dan Saat Pandemi masing-masing dihasilkan sebesar 73% dan 27%, angka tersebut menunjukkan bahwa usaha pengolahan rumput laut UKM Citara di kedua kondisi dapat menghasilkan keuntungan.viii Berdasarkan tujuan penelitian ketiga didapatkan hasil bahwa dari Aspek finansiil jangka panjang Sebelum Pandemi dan Saat Pandemi yang terdiri dari NPV, IRR, Net B/C, dan Payback Period terdapat perbedaan dimana mengalami penurunan maupun kenaikan Saat Pandemi. NPV menurun sebesar 78%, IRR dan Net B/C turun sebesar 68%. Sedangkan Payback Period naik sebesar 182%. Berdasarkan analisis finansiil jangka panjang usaha pengolahan rumput laut UKM Citara Sebelum dan Saat Pandemi layak dijalankan karena nilai NPV positif (NPV > 0), nilai Net B/C lebih dari 1, nilai IRR lebih dari 5% (suku bunga deposito), dan PP yang tergolong cepat. Berdasarkan analisis sensitivas skenario I,II, dan III dapat dikatakan bahwa usaha pengolahan UKM Citara Sebelum dan Saat Pandemi masih tetap layak dijalankan karena sensitif terhadap perubahan
English Abstract
POKLAHSAR Cita Alam Nusantara is a home industry (IRT) that processes and markets processed seaweed products in the form of food and beverages in Singosari District, Malang Regency, East Java Province. The products produced from this Poklahsar are seaweed pasteurized milk (SURULA), seaweed yogurt (YORULA), seaweed drink (MIRULA), seaweed candy and seaweed bidaran. This study focuses on Poklahsar Cita Alam Nusantara which is one of the Poklahsars affected by the Covid-19 pandemic, so that it can cause differences in business analysis, especially before and during the new normal era. The aims of this study are 1) to identify non-financial aspects of the seaweed processing business at Citara SMEs before and during the new normal era. 2) Comparing short-term financial aspects before and during the new normal era. 3) Comparing long-term financial aspects before and in the new normal era. This research uses descriptive research method with quantitative research type. Meanwhile, there are two data analysis in this research, namely qualitative data analysis and quantitative data analysis. Qualitative data analysis performs analysis on non-financial aspects. Meanwhile, quantitative data analysis analyzes the differences in short-term and long-term financial aspects. Based on the objectives of the first study, it was found that the technical aspects before the pandemic and during the pandemic consisted of facilities, infrastructure, production processes, and sterilization procedures based on health protocols. The pre-pandemic and during pandemic marketing aspects consist of marketing strategy and marketing mix. Marketing strategy consists of segmentation, targeting, positioning. The marketing mix consists of product, price, place, and promotion. Legal aspects consisting of Halah MUI Certificate, MOH PIRT, HACCP Training, Quality Testing, Food Extension, SIUP, TDU-PI, and Legal Entity Establishment Letters. The Environmental Aspect analyzes the types of waste, namely plastic and used packaging stickers and water used for washing milk and yogurt with handling, namely ensuring that plastic waste and stickers are disposed of in the trash and water used for washing milk and yogurt is splashed on plants. Based on the objectives of the second study, it was found that from the short-term financial aspect, namely Fixed Capital Before the Pandemic and During the Pandemic, there was no difference. Meanwhile, current capital, working capital, costs, revenues, R/C Ratio, BEP, profits, and profitability have differences where they decrease or increase. Current capital decreased by 12%, working capital decreased by 9%, total costs decreased by 9%, revenues decreased by 46%, R/C ratio decreased by 41%, BEP Unit of Surula Botol, yorula Botol and Mirula products rose by 26% respectively. 6%, and 195% and BEP sales of these products were 10%, 6%, and 153% respectively, profits fell 65%, and profitability fell 64%. From the results of the analysis of economic profitability before and during the pandemic, the results were 73% and 27%, respectively, these figures indicate that the seaweed processing business of Citara SMEs in both conditions can generate profits.x Based on the purpose of the third study, it was found that from the longterm financial aspect before the pandemic and during the pandemic which consisted of NPV, IRR, Net B/C, and Payback Period, there were differences where there was a decrease or increase during the pandemic. NPV decreased by 78%, IRR and Net B/C decreased by 68%. While the Payback Period increased by 182%. Based on long-term financial analysis, Citara UKM seaweed processing business before and during the pandemic is feasible because the NPV value is positive (NPV > 0), the Net B/C value is more than 1, the IRR value is more than 5% (deposit interest rate), and the PP which is fast. Based on the sensitivity analysis of scenarios I, II, and III it can be said that the Citara UKM processing business before and during the pandemic is still feasible to run because it is sensitive to changes.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0521080169 |
| Uncontrolled Keywords: | - |
| Subjects: | 300 Social sciences > 338 Production > 338.3 Other extractive industries > 338.37 Products > 338.372 Products of fishing, whaling, hunting, trapping > 338.372 7 Products of fishing, whaling, hunting, trapping (Fishing) |
| Divisions: | Fakultas Perikanan dan Ilmu Kelautan > Agrobisnis Perikanan |
| Depositing User: | Zainul Mustofa |
| Date Deposited: | 14 Jun 2022 07:07 |
| Last Modified: | 14 Jun 2022 07:07 |
| URI: | http://repository.ub.ac.id/id/eprint/191125 |
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