Rulianti, Gabriella Esther (2021) Analisis Faktor-Faktor Yang Mempengaruhi Minat Individu Dalam Berinvestasi Reksa Dana Di Aplikasi Bibit (Studi Kasus Pada Mahasiswa S1 Jurusan Akuntansi Angkatan 2017-2020, Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisis faktor-faktor seperti persepsi kemudahan, persepsi manfaat, risiko dan pengaruh lingkungan yang dapat mempengaruhi minat individu dalam berinvestasi reksa dana di aplikasi Bibit. Model yang diusulkan memiliki faktor-faktor dari Technology Acceptance Model (TAM) dan Unified Theory of Acceptance and Use of Technology (UTAUT). Penelitian ini merupakan penelitian kuantitatif dengan metode survei dengan membagikan kuesioner. Total sampel dalam penelitian ini sebanyak 86 mahasiswa yang merupakan mahasiswa Jurusan Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Brawijaya, Angkatan 2017-2020. Pengambilan sampel menggunakan metode purposive sampling. Hasil penelitian menunjukkan bahwa minat individu dalam berinvestasi reksa dana di aplikasi Bibit dipengaruhi secara positif oleh persepsi manfaat dan pengaruh lingkungan. Sebaliknya, persepsi kemudahan dan risiko tidak mempengaruhi minat individu dalam berinvestasi reksa dana di aplikasi Bibit. Dapat disimpulkan bahwa semakin tinggi persepsi manfaat dan pengaruh lingkungan, maka akan semakin tinggi efek terhadap minat individu dalam berinvestasi reksa dana di aplikasi Bibit.
English Abstract
This study aims to analyze the factors including perceived ease of use, perceived usefulness, risk, and social influence, that affect the intention to invest in mutual funds in Bibit application. The proposed model has the factors of Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT). This study employs quantitative method involving survey through online questionnaires. The samples incorporate 86 students of the Accounting Department of Faculty of Economics and Business, Universitas Brawijaya, class of 2017-2020, selected through purposive sampling method. The results indicate that the intention to invest in mutual funds in Bibit application is positively affected by perceived usefulness and environmental influence. On the other hand, perceived ease of use and risk do not affect the intention to invest in mutual funds in Bibit application. It can be concluded that the higher perceived usefulness and environmental influence leads to higher effect of the intention to invest in mutual funds in Bibit application.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0521020208 |
| Uncontrolled Keywords: | Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Persepsi Kemudahan, Persepsi Manfaat, Risiko, Pengaruh Lingkungan dan Minat Individu., Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Perceived Ease of Use, Perceived Usefulness, Risk, Social Influence and Intention to use. |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 12 Jan 2022 06:29 |
| Last Modified: | 24 Feb 2022 07:19 |
| URI: | http://repository.ub.ac.id/id/eprint/188242 |
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Text (DALAM MASA EMBARGO)
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