Pratama, Tito Putra (2021) Pengaruh Perceived Quality, Price Perception, Dan Brand Image Terhadap Repurchase Intention (Studi Pada Pengguna Produk Olahraga Merek Specs Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji pengaruh dari variabel perceived quality, price perception, dan brand image terhadap variabel repurchase intention pada pengguna produk olahraga merek Specs. Jenis penelitian ini adalah penelitian explanatory research yang menjelaskan hubungan kasual antar variabel bebas dengan variabel terikat. Penelitian ini dilakukan dengan cara menyebarkan kuisioner daring kepada pengguna Specs di Kota Malang. Penelitian ini menggunakan sampel sebanyak 200 responden. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik usia minimal 18 tahun dan sudah melakukan pembelian produk lebih dari dua kali. Teknik analisis data instrumen menggunakan alat bantu IBM SPSS stastistik Versi 21.00 melalui tahapan Analisis Regresi Linier Berganda dan pengujian hipotesis. Hasil penelitian ini menunjukan bahwa variabel perceived quality berpengaruh positif signifikan terhadap repurchase intention, variabel price perception tidak berpengaruh signifikan terhadap repurchase intention produk Specs, dan variabel brand image berpengaruh positif signifikan terhadap variabel repurchase intention produk Specs
English Abstract
This study aims to determine the effect of the perceived quality variable, price perception variable, and brand image variable on repurchase intention variable of Specs brand users. The type of research is explanatory research that explains the causal relationship between independent variables and the dependent variable. This research was conducted by distributing questionnaires online to Specs users in Malang City. This study used a sample of 200 respondents. Sampling using purposive sampling technique with the characteristics of a minimum age of 18 years old and has purchased the product more than twice. Data analysis method in testing research instruments using IBM SPSS Statistics ver.21.00 through the stages of Multiple Linear Regression Analysis and hypothesis testing. The result of this research indicates that the perceived quality variable has a significant and positive effect on the repurchase intention variable, the price perception variable has no significant effect on the repurchase intention variable Specs product, and brand image variable has a significant and positive effect on repurchase intention variable Specs product
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052102 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Samsul Arifin |
| Date Deposited: | 25 Oct 2021 04:29 |
| Last Modified: | 09 Oct 2024 07:42 |
| URI: | http://repository.ub.ac.id/id/eprint/185910 |
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