Ratnasari, Silvia Ika (2021) Implementasi Metode Design Thinking Dalam Inovasi Pengembangan Produk Kebaya Modern Pada Perusahaan Royal Bliss. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk membangun inovasi pengembangan produk kebaya dengam implementasi Design Thinking pada perusahaan Royal Bliss di Blitar. Pada penelitian ini terdapat lima fase yaitu definition, Research, Interpretation, Ideation, dan Prototyping. Pengumpulan data pada penelitian ini menggunakan teknik wawancara semi terstruktur, observasi dan dokumentasi. Metode penelitian adalah analisa deskriptif kualitatif dengan pendekatan Design Thinking. Dari hasil analisa Design Thinking, informan pengguna menginginkan produk kebaya dengan konsep modifikasi kebaya modern klasik. Design inovasinya adalah kebaya gamis pesta modern 2in1 dengan warna yang soft cream sebagai dress dan tile border payet untuk bagian outer dengan model kutubaru, dengan kombinasi ikat pinggang lengkap dengan aksen mutiara, untuk menambahkan kesan elegan pada pakaian. Setelah pelanggan merespon positif dan menyetujui hasil prototype, selanjutnya perusahaan dapat memproduksi pakaian secara ready to wear. Dari semua proses yang telah dilakukan, perusahaan mendapatkan nilai getting the job done karena mampu menyelesaikan tantangan pada pengguna melalui produk yang dibangun berdasarkan metode Design Thinking.
English Abstract
This research aims to build innovations in the development of kebaya products by applying the Design Thinking method at the Royal Bliss company in Blitar. There will be five phases in the Design Thinking method, such as definition, research, interpretation, ideation, and prototyping. The technique of data collection of this study is using semi-structured interviews, observation, and documentation. Furthermore, the research method used in this study is a qualitative descriptive analysis using Design Thinking as an approach. From the result of this study, it can be concluded that the informants prefer kebaya with a classic modern concept that already some modification. The design innovation suggested in this study is a modern 2 in 1 kebaya gown. This kebaya is created in soft cream color as the dress and also tile border sequins with kutubaru style as the outer part. Moreover, to add the elegant touch of this kebaya, there will be a belt with pearl accents as well. After the customer gives positive responses and approves the prototype’s results, the company can produce ready-to-wear clothing. After going through all of the processes, the company gets the value of getting the job done because the company can solve the challenges given by informants by providing products created based on the Design Thinking method.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052102 |
| Uncontrolled Keywords: | Design Thinking, design, kebaya, inovasi, pengembangan produk., design thinking, design, kebaya, innovation, product development |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username rizky |
| Date Deposited: | 24 Oct 2021 09:21 |
| Last Modified: | 24 Feb 2022 03:22 |
| URI: | http://repository.ub.ac.id/id/eprint/185804 |
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Skripsi_FEB_SILVIA IKA RATNASARI_175020901111012 - Silvia Ika.pdf Restricted to Registered users only until 31 December 2023. Download (3MB) |
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