"Pengaruh Perceived Usefulness, Perceived Ease of Use, Social Influence terhadap Use Mobile Banking Melalui Mediasi Attitude Towards Use (Studi di Bank DKI Cabang Surabaya) "

Indra Prastiawan, Denny (2021) "Pengaruh Perceived Usefulness, Perceived Ease of Use, Social Influence terhadap Use Mobile Banking Melalui Mediasi Attitude Towards Use (Studi di Bank DKI Cabang Surabaya) ". Magister thesis, Universitas Brawijaya.

Abstract

Denny Indra Prastiawan : Pascasarjana Fakultas Ekonomi dan Bisnis - Universitas Brawijaya, 2 Juni 2021. Pengaruh Perceived Usefulness, Perceived Ease of Use, Social Influence Terhadap Use Mobile Banking Melalui Mediasi Attitude Towards Use. Ketua Komisi Pembimbing: Siti Aisjah, Komisi Pembimbing: Rofiaty Mobile Banking adalah salah satu saluran layanan perbankan yang di siapkan institusi perbankan dalam bentuk platform modern yang sepenuhnya berbasis teknologi digital yang meniadakan interaksi fisik antara nasabah dan bank. Platform Mobile banking menjadi tidak hanya menjadi pilihan layanan namun bagi industry perbankan sudah menjadi rencana strategis perusahaan dalam menghadapi perubahan perilaku nasabah. Keberadaan saluran digital banking dalam bantuk mobile banking ini memunculkan kekhawatiran terkait bagaimana masyarakat menerima platform baru tersebut khususnya di kalangan pelaku usaha mikro. Penelitian ini bertujuan untuk mengidentifikasi variabel yang mempengaruhi penggunaan mobile banking berdasarkan persepsi nasabah mikro Bank DKI di Surabaya. Variabel – variabel yang digunakan dibangun dari studi terhadap variabel yang mempengaruhi penggunaan mobile banking dari penelitian sebelumnya dan disesuaikan dengan karakter nasabah mikro. Variabel yang terbentuk dari tinjauan teoritis kemudian diuji secara empiris dengan menggunakan SMPLS. Data dikumpulkan dengan menyebar kuisioner kepada 266 nasabah mikro yang mendapatkan pembiayaan dari Bank DKI. Hasil penelitian ditemukan bahwa perceived usefulness, perceived ease of use dan social influence telah terbukti secara empiris mempunyai pengaruh langsung terhadap use mobile banking ataupun melalui variabel mediasi attitude towards use berpengaruh terhadap use mobile banking. Kata Kunci – Mobile Banking, perceived ease of use,perceived ease of use, attitude toward use, social influence, micro customer.

English Abstract

Denny Indra : Postgraduate Economics and Business – Faculty of Brawijaya University, 2 June 2021, The Effect of Perceived Usefulness, Perceived Ease of Use, and Social Influence on the Use of Mobile Banking through the Mediation of Attitude Toward Use. Supervisor : Siti Aisjah, Co – supervisor : Rofiaty Mobile banking is one of the channels of banking service provided by banking institutions in forms of modern platforms that are fully based on digital technology and displace physical interaction between banks and their customers. For banking industry, mobile banking is more than a service option; it is a strategic plan to facilitate customer’s changes in behavior. However, the acceptance of such platform by the public, particularly micro entrepreneurs, is still in question. The objective of this research is to identify factors influencing the use of mobile banking based on the perception of micro customers of Bank DKI in Surabaya. The variables incorporated in this study were developed from previous researches that also examined the same matter with adjustment on the characteristics of micro customers. The variables, developed through the theoretical review, were then empirically assessed using SEM-PLS. the data was harvested from questionnaires distributed to 266 micro customers who received financing from Bank DKI. This study finds that perceived usefulness, perceived ease of use, and social influence are empirically proven to have both direct effects on the use of mobile banking and indirect effects through attitude toward use. Keywords: mobile banking, perceived ease of use, attitude toward use, social influence, micro customer

Other obstract

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Item Type:	Thesis (Magister)
Identification Number:	658
Uncontrolled Keywords:	Mobile Banking, perceived ease of use,perceived ease of use, attitude toward use, social influence, micro customer
Subjects:	600 Technology (Applied sciences) > 658 General management
Divisions:	S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis
Depositing User:	Unnamed user with username verry
Date Deposited:	23 Oct 2021 07:46
Last Modified:	11 Oct 2024 01:35
URI:	http://repository.ub.ac.id/id/eprint/185462

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