Asri Ananda, Angelia (2021) Pengaruh Store Image terhadap Repurchase Intention yang Dimediasi oleh Variabel Perceived Value dan Customer Satisfaction. Magister thesis, Universitas Brawijaya.
Abstract
"Penelitian ini bertujuan untuk menguji pengaruh store image terhadap repurchase intention dengan mediasi perceived value dan customer satisfaction pada pelanggan produk fesyen di Matahari Department Store Kota Mojokerto. Pada penelitian ini, dilakukan survey dengan cara memberikan kuesioner kepada pelanggan produk fesyen di Matahari Department Store Kota Mojokerto. Analisa data dilakukan menggunakan metode SEM dengan bantuan aplikasi SmartPLS. Hasil penelitian ini menunjukkan bahwa store image tidak berpengaruh terhadap repurchase intention secara langsung namun berpengaruh secara tidak langsung melalui mediasi perceived value dan customer satisfaction. Dari hasil uji mediasi, ditemukan bahwa pengaruh variabel customer satisfaction lebih besar jika dibandingkan dengan variabel perceived value. Saran untuk penelitian lebih lanjut adalah memperluas lokasi penelitian dan menguji faktor lainnya yang mempengaruhi purchase intention agar mendapatkan gambaran yang lebih komprehensif terhadap sikap dan perilaku konsumen. "
English Abstract
Angelia Asri Ananda: Graduate Economics and Business Faculty of Brawijaya University, June 18th , 2021. The Effect of Store Image on Repurchase Intention through Perceived Value and Customer Satisfaction (Study on fashion products’ customers of Matahari Department Store Mojokerto). Supervisor: Mugiono, co-supervisor: Ananda Sabil Hussein. This Research analyses the effect of store image on repurchase intention through perceived value and customer satisfaction of fashion products’ customers of Marahari Department Store Mojokerto. In this study a survey was conducted by giving questionnaires to builders in Mojokerto. Data analysis was performed using the SEM method with the help of the SmartPLS application. The results of this study indicate that store image does not influence repurchase intention directly but it influences through mediating of perceived value and customer satisfaction indirectly. From the results of the mediation testing, it was found that the influence of the customer satisfaction variable was greater than the perceived value variable. Suggestions for further research are to expand the location of the study and analyze other factors that influence repurchase intention in order to get a more complete picture of consumer attitudes and behavior. Keywords: Store Image, Perceived Value, Customer Satisfaction, Repurchase Intention
Other obstract
--
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | 658 |
| Uncontrolled Keywords: | Kata Kunci: Store Image, Perceived Value, Customer Satisfaction, Repurchase Intention--Store Image, Perceived Value, Customer Satisfaction, Repurchase Intention |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Unnamed user with username verry |
| Date Deposited: | 23 Oct 2021 07:38 |
| Last Modified: | 04 Oct 2024 06:30 |
| URI: | http://repository.ub.ac.id/id/eprint/185457 |
![[thumbnail of Angelia Ananda.pdf]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text
Angelia Ananda.pdf Download (2MB) |
Actions (login required)
 |
View Item |