Perancangan User Experience Aplikasi Berbasis Mobile Pada Rindang Menggunakan Proses Design Thinking

Ihsan Fadhilah, Muhammad (2021) Perancangan User Experience Aplikasi Berbasis Mobile Pada Rindang Menggunakan Proses Design Thinking. Sarjana thesis, Universitas Brawijaya.

Abstract

"Muhammad Ihsan Fadhilah, PERANCANGAN USER EXPERIENCE APLIKASI BERBASIS MOBILE PADA RINDANG MENGGUNAKAN PROSES DESIGN THINKING. Pembimbing: Ismiarta Aknuranda, S.T., M.Sc., Ph.D. dan Bondan Sapta Prakoso, S.T., M.Kom. Rindang merupakan suatu kegiatan usaha jasa marketplace dari jual-beli tanaman jasa arsitektur pertamanan hingga alat pertamanan di Indonesia. Rindang menginginkan adanya sebuah platform berbasis aplikasi mobile untuk menyediakan kebutuhan tanaman yang dapat membantu pembelian tanaman dan penjualan tanaman secara fleksibel dan efisien. Berdasarkan permasalahan tersebut, peneliti memberikan solusi dengan merancang user experience dari aplikasi berbasis mobile Rindang yang menciptakan hasil akhir berupa prototipe berfidelitas tinggi. Rancangan sistem nantinya dapat mempermudah konsumen dalam melakukan jual beli tanaman proses perancangan ini menggunakan design thinking, yang memiliki lima tahapan yaitu empathize, define, ideate, prototipe, dan testing. Pengujian pada penelitian ini akan menilai pada aspek learnability, efficiency, dan satisfaction dengan menggunakan pengujian usability dengan task scenario dan system usability scale (SUS). Berdasarkan hasil pengujian tersebut untuk sistem konsumen diperoleh nilai “82,5” yang termasuk ke dalam karakteristik tingkat “acceptability tinggi”, grade scale sama dengan “B”, dan adjective rating tergolong “almost good”. Untuk sistem penjual tanaman didapatkan nilai “85” yang termasuk ke dalam karakteristik tingkat “acceptability tinggi”, grade scale sama dengan “B”, dan adjective rating tergolong “excellent”. Sedangkan pada sistem jasa pertamanan, diperoleh angka “80” yang tergolong ke dalam karakteristik tingkat “acceptability tinggi”, grade scale sama dengan “C”, dan adjective rating tergolong “almost good”.

English Abstract

Rindang is a marketplace service business of buying and selling plants, landscaping architectural services and also selling gardening tools in Indonesia. Rindang wanted to have a mobile application platform to help buying and selling plants easily, flexibly and efficiently. Based on these problems, the researcher provides a solution by designing the user experience of the Rindang mobile application platform which creates the final result in the form of a high-fidelity prototype. The result will be able to make it easier for consumers to purchase plants in daily use. The design process uses the design thinking, in which there are five stages, namely empathize, define, ideate, prototype, and testing. Testing in this study will assess the aspects of learning ability, efficiency, and satisfaction by using usability testing with task scenarios and system usability scale (SUS). Based on the results of the test for the consumer system, it was obtained a value of “82.5” which was included in the criteria of acceptability for the “high level of acceptance”, the grade scale was “B”, and the adjective rating was classified as “almost good”. For a plant-selling system, it was obtained a value of “85” which was included in the criteria of acceptability for the “high level of acceptance”, the grade scale was “B”, and the adjective rating is “very good”. Whereas in the gardening service system, it was obtained a value of “80” which was included in the criteria of acceptability for the “high level of acceptance”, the grade scale was “C”, and the adjective rating is classified as “almost good”.

Item Type:	Thesis (Sarjana)
Identification Number:	052115
Uncontrolled Keywords:	rindang, design thinking, system usability scale, pengujian usability, marketplace, user experience, berfidelitas tinggi prototipe.", rindang, design thinking, system usability scale, usability testing, marketplace, user experience, high fidelity prototyping.
Subjects:	000 Computer science, information and general works > 004 Computer science
Divisions:	Fakultas Ilmu Komputer > Sistem Informasi
Depositing User:	Unnamed user with username santoso
Date Deposited:	21 Oct 2021 07:24
Last Modified:	11 Oct 2024 06:18
URI:	http://repository.ub.ac.id/id/eprint/184690

Text Muhammad Ihsan Fadhilah.pdf Download (9MB)

Actions (login required)

View Item