Satrio, Yamamo (2019) Penerapan Business Model Canvas Sebagai Alternatif Strategi Bersaing Dalam Pengembangan Ekowisata Boon Pring, Andeman, Turen, Kabupaten Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui model bisnis dan menganalisis alternatif strategi bersaing yang tepat untuk pengembangan Ekowisata Boon Pring ke depan. Penelitian dilakukan di Ekowisata Boon Pring, Andeman, Turen, Kabupaten Malang. Jenis penelitian adalah deskriptif kualitatif dengan pendekatan business model canvas. Teknik pengumpulan data menggunakan studi pustaka, wawancara, observasi dan dokumentasi. Data primer didapatkan dari hasil wawancara kepada delapan responden. Hasil penelitian menghasilkan sembilan blok business model canvas. Kesembilan komponen tersebut adalah segmen pelanggan Ekowisata Boon Pring yang meliputi wisatawan domestik dan mancanegara; proporsi nilai meliputi wisata alam, wisata desa, dan wisata budaya; saluran meliputi saluran langsung (Words of Mouth) dan tidak langsung (brosur, komunitas, media cetak online, website, pameran, dan media sosial); hubungan pelanggan meliputi pelayanan kepada wisatawan baik secara langsung maupun tidak langsung; arus pendapatan meliputi pendapatan dari homestay, tiket masuk, tiket parkir, tiket wahana, dan paket wisata; sumber daya utama meliputi sarana prasarana, kawasan Ekowisata Boon Pring, karyawan ekowisata, beserta rancangan strategi Ekowisata Boon Pring; aktivitas kunci meliputi pengelolaan, pemeliharaan, dan pengembangan; kemitraan utama meliputi pemerintah, masyarakat desa, dan praktisi bisnis ekowisata; struktur biaya meliputi anggaran pemeliharaan, pengelolaan, dan pengadaan sarana prasarana Ekowisata Boon Pring. Model bisnis yang tepat diterapkan bagi Ekowisata Boon Pring adalah model bisnis gratis freemium.
English Abstract
This study aims to find out the business model and analyze the competing alternative strategies that are appropriate for Boon Pring Ecotourism development going forward. The study was conducted at Boon Pring Ecotourism, Andeman, Turen, Malang Regency. This type of research is a qualitative descriptive with a business model canvas approach. The technique of collecting data uses literature studies, interviews, observation, and documentation. Primary data obtained from interviews with eight respondents. The results of the study produced nine blocks of the business model canvas. The nine components are the Boon Pring Ecotourism customer segment which includes domestic and foreign tourists; the value proportion includes natural tourism, village tourism, and cultural tourism; channels include Words of Mouth and indirect channels (brochures, communities, online print media, websites, exhibitions, and social media); customer relations include services to tourists both directly and indirectly; income streams include income from homestays, entrance tickets, parking tickets, rides, and tour packages; main resources include infrastructure, the Boon Pring Ecotourism area, ecotourism employees, along with the design of the Boon Pring Ecotourism strategy; key activities include management, maintenance, and development; the main partnerships include the government, village communities and ecotourism business practitioners; the cost structure includes the maintenance, management, and procurement of Boon Pring Ecotourism infrastructure. The right business model applied for Ecotourism Boon Pring is a fremium free business model.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0520020004 |
| Uncontrolled Keywords: | : Ekowisata Boon Pring, Business Model Canvas, ekowisata, alternatif strategi, model bisnis., Boon Pring Ecotourism, Business Model Canvas, ecotourism, alternative competitive strategies, business models |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 04 Feb 2021 06:31 |
| Last Modified: | 04 Feb 2021 06:31 |
| URI: | http://repository.ub.ac.id/id/eprint/182453 |
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