Precia, Aretha Debora (2019) Analisis Rantai Nilai (Value Chain) Pada Agroindustri Hasil Peternakan Ayam Pedaging Di Kabupaten Malang (Studi Kasus Peternakan Sumbersekar Pt Ciomas Adisatwa Unit Singosari). Sarjana thesis, Universitas Brawijaya.
Abstract
Peternakan Sumbersekar PT Ciomas Adisatwa unit Singosari merupakan salah satu peternakan yang terletak di Desa Sumbersekar, Kecamatan Dau. Salah satu faktor pendukung berhasilnya suatu usaha peternakan ayam pedaging adalah penerapan rantai nilai yang baik. Tujuan dari penelitian ini adalah untuk menentukan rantai nilai ayam pedaging pada Peternakan Sumbersekar PT Ciomas Adisatwa unit Singosari, menentukan margin pemasaran serta nilai tambah hasil peternakan ayam pedaging pada Peternakan Sumbersekar PT Ciomas Adisatwa unit Singosari. Adapun metode yang digunakan dalam penelitian ini yaitu metode rantai nilai terkait pemetaan aktivitas rantai nilai, metode margin pemasaran terkait margin, farmer’s share, share keuntungan dan share biaya serta metode nilai tambah menggunakan Hayami. Responden yang digunakan yaitu peternak, pedagang besar dan pedagang pengecer. Pemilihan responden dilakukan dengan metode purposive sampling dan snowball sampling. Berdasarkan hasil penelitian terkait analisis peta rantai nilai, aktivitas rantai nilai Peternakan Sumbersekar PT Ciomas Adisatwa unit Singosari meliputi aktivitas primer dan aktivitas sekunder. Berdasarkan hasil analisis margin pemasaran, margin terendah terjadi pada saluran 3 yaitu sebesar Rp 4.000 per kilogram. Berdasarkan hasil analisis nilai tambah, didapatkan pengolahan ayam pedaging oleh pedagang besar karkas ayam memiliki nilai tambah sebesar Rp 1.459,1 per kilogram
English Abstract
Sumbersekar Farm PT Ciomas Adisatwa unit Singosari is one of the farms located in Sumbersekar Village, Dau District. One of the factors supporting the success of a broiler business is the application of a good value chain. The purpose of this study were to determine the value chain of broilers in the Sumbersekar Farm PT Ciomas Adisatwa unit Singosari, determine the marketing margins as well as the added value of broiler farms products of Sumbersekar Farm PT Ciomas Adisatwa unit Singosari. The methods used in this research are the value chain method related to the mapping of value chain activities, the marketing margin method related to margin, farmer’s share, profit share and cost-share, and value-added method using Hayami. Respondents used were breeders, wholesalers, and retailers. The selection of respondents are done by using purposive sampling and snowball sampling method. Based on the results of research related to the analysis of the value chain map, the value chain activities of Sumbersekar Farm PT Ciomas Adisatwa unit Singosari include primary and secondary activities. There are three distribution channels involved in this broiler marketing. Based on the analysis of marketing margins, the lowest margin occurs in distribution channel 3, which is Rp 4,000 per kilogram. According to the results of the value-added analysis, it was found that broiler chicken processing by chicken carcasses wholesaler had an added value of Rp 1,459.1 per kilogram.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTP/2019/231/052002395 |
| Uncontrolled Keywords: | Margin Pemasaran, Nilai Tambah, Rantai Nilai, Saluran Pemasaran, Distribution Channel, Marketing Margin, Value Added, Value Chain |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.87 Marketing channels |
| Divisions: | Fakultas Teknologi Pertanian > Teknologi Industri Pertanian |
| Depositing User: | Nur Cholis |
| Date Deposited: | 18 Aug 2020 03:20 |
| Last Modified: | 18 Aug 2020 03:20 |
| URI: | http://repository.ub.ac.id/id/eprint/181493 |
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