Aljufri, Nadya Farahana (2019) Analysis of Health Promotion Strategies by Cadres In Order To Reduce Malaria Incidence Using Participatory Learning Action Method in North Halmahera (Qualitative Study on Cadres in MKCM, Tobelo, North Halmahera). Sarjana thesis, Universitas Brawijaya.
Abstract
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English Abstract
Malaria is one of the diseases that are often found in Eastern Indonesia, one of which is in the village of MKCM, Tobelo, North Halmahera. The strategy to reduce the incidence of malaria is to conduct health promotion carried out using the Participatory Learning and Action method. So far the studies conducted on Participatory Learning and Action are only limited to what the programs are carried out. Whereas the communication process carried out by the participants of the Participatory Learning and Action program was not discussed. Therefore, this study aims to determine the health promotion strategy carried out by cadres to reduce the incidence of malaria, using the Participatory Learning and Action approach. This study uses the concept of Participatory Learning and Action in the context of health communication. This research uses descriptive method by conducting in-depth interviews with two cadres and one citizen who has participated in participatory learning and action training. The results showed that the cadres prepared several activities for the community to contribute to the eradication of malaria. Most of the communication carried out by cadres is with group communication. Where the message delivered by the cadres can be directly received by many people. Cadres convey messages in the form of Fear-arousal which gives fear to the community and messages in the form of logic that gives facts of environmental conditions. The most dominant strategy used in the health promotion strategy carried out by cadres is empowerment. Where cadres do health promotion by providing information about malaria. This study provides the cadre's perspective on how to convey the message, and the community's perspective as the target message.
Other obstract
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| Item Type: | Thesis (Sarjana) |
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| Identification Number: | SKR/FISIP/2020/99/052003313 |
| Uncontrolled Keywords: | Health Promotion Strategy, Cadres, Participatory Learning and Action, Malaria, Messages Appeals |
| Subjects: | 300 Social sciences > 302 Social interaction > 302.2 Communication |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 19 Oct 2020 06:02 |
| Last Modified: | 19 Oct 2021 03:54 |
| URI: | http://repository.ub.ac.id/id/eprint/180746 |
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