Rusanty, Dara Adhelia (2020) Perancangan User Experience Aplikasi Mobile Lelenesia (Marketplace Penjualan Lele) Menggunakan Metode Design Thinking. Sarjana thesis, Universitas Brawijaya.
Abstract
PT. MaksiPlus Utama Indonesia merupakan perusahaan distribusi yang bergerak di bidang pertanian, perikanan, dan peternakn di Indonesia. Pihak PT. MaksiPlus Utama Indonesia menginginkan adanya marketplace penjualan ikan lele bernama Lelenesia yang nantinya dapat menciptakan rantai suplai yang kuat antara pembudidaya ikan lele, penjual ikan lele olahan, dan konsumen akhir. Berdasarkan permasalahan di atas, penulis memberikan sebuah solusi dengan merancang user experience dari aplikasi berbasis mobile Lelenesia yang menciptakan hasil akhir berupa prototype high-fidelity. Sehingga dengan adanya perancangan ini, dapat mempermudah masyarakat dalam melakukan jual beli ikan dengan mudah dan dapat meningkatkan perekonomian Indonesia. Proses perancangan ini menggunakan metode design thinking, di mana terdapat lima tahapan yaitu empathize, define, ideate, prototype, dan validate. Pengujian pada penelitian ini akan mencapai aspek learnability, efficiency, dan satisfaction dengan menggunakan usability testing dengan task scenario dan system usability scale. Berdasarkan hasil pengujian tersebut untuk sistem konsumen diperoleh nilai 85 yang di mana masuk ke dalam karakteristik tingkat acceptability tinggi, grade scale sama dengan B, dan adjective rating tergolong excellent. Untuk sistem penjual olahan didapat nilai 85,5 yang di mana masuk ke dalam karakteristik tingkat acceptability tinggi, grade scale sama dengan B, dan adjective rating tergolong excellent. Sedangkan pada sistem pembudidaya, diperoleh angka 84 di mana tergolong ke dalam karakteristik tingkat acceptability tinggi, grade scale sama dengan B, dan adjective rating tergolong excellent.
English Abstract
PT. MaksiPlus Utama Indonesia is a distribution company that is engaged in agriculture, fisheries and animal husbandry in Indonesia. PT. MaksiPlus Utama Indonesia wants a marketplace for selling catfish named Lelenesia that can create a strong supply chain between catfish breeder, processed catfish sellers, and end consumers. Based on the problems, the authors provide a solution by designing the user experience of a mobile-based Lelenesia application which the final result will be a high-fidelity prototype. This design can facilitate people in buying and selling fish easily and also improve the Indonesian economy. This design process uses design thinking method, where there are five stages, namely empathize, define, ideate, prototype, and validate. Testing in this study will achieve learnability, efficiency, and satisfaction aspects by using usability testing with task scenarios and system usability scales. Based on the test results for the consumer system, the value is 85 which is included in the characteristics of a high level of acceptability, grade scale equal to B, and classified as excellent for the adjective rating. For the processed seller system, the value is 85.5 which is included in the characteristics of a high acceptability level, grade scale equal to B, and classified as excellent for the adjective rating. For the catfish breeder system, which is included in the characteristics of a high level of acceptability, grade scale equal to B, and classified as excellent for the adjective rating.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FILKOM/2020/61/052003023 |
| Uncontrolled Keywords: | user experience, high-fidelity prototyping, marketplace, design thinking. user experience, high-fidelity prototyping, marketplace, design thinking |
| Subjects: | 000 Computer science, information and general works > 003 Systems > 003.3 Computer modeling and simulation |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 10 Aug 2020 07:04 |
| Last Modified: | 13 Apr 2023 06:12 |
| URI: | http://repository.ub.ac.id/id/eprint/180596 |
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Text (DALAM MASA EMBARGO)
Dara Adhelia Rusanty .pdf - Published Version Restricted to Registered users only until 31 December 2023. Download (28MB) |
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