Razak, Abdul Azis (2019) Strategi Pengembangan Pariwisata Heritage Kota Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini berujuan untuk: (1) Menganalisis dan mendeskripsikan potensi attraction, accessibility, amenities, ancillary service dan institutions dalam pengembangan pariwisata heritage Kota Malang; (2) Menganalisis dan mendeskripsikan faktor pendorong dan faktor penghambat yang mempengaruhi pengembangan pariwisata heritage Kota Malang; (3) Merumuskan strategi pengembangan pariwisata heritage Kota Malang. Penelitian ini menggunakan jenis penelitian ekploratif (exploratory research) dengan pendekatan kualitatif. Data dalam penelitian ini diambil dengan cara wawancara, observasi, dan dokumentasi. Teknik penentuan sumber data yang digunakan adalah purposive sampling dengan informan yaitu Dinas Kebudayaan dan Pariwisata Kota Malang, Kelompok Sadar Wisata Kampung Heritage Kayutangan, dan wisatawan yang berkunjung di Kampung Heritage Kayutangan. Analisis yang digunakan menggunakan model interaktif yang dikemukakan oleh Miles dan Huberman. Hasil penelitian menunjukkan bahwa terdapat potensi pariwisata heritage di Kampung Heritage Kayutangan terbukti dengan banyaknya bangunan-bangunan dan makan heritage yang ada di lingkungan Kampung Heritage Kayutangan, event yang dapat diikuti oleh wisatawan di Kampung Heritage Kayutangan serta oleholeh dan cinderamata khas Kampung Heritage Kayutangan. Aksesibilitas seperti kondisi jalan sudah memadai memudahkan wisatawan untuk menuju ke Kampung Heritage Kayutangan maupun ke destinasi lain dari Kampung Heritage Kayutangan. Amenitas seperti hotel, penginapan, restoran sudah memadai dikarenakan lokasi Kampung Heritage Kayutangan yang strategis. Fasilitas pendukung (ancillary service) seperti rumah sakit, kantor pos, dan telekomunikasi sudah memadai. Aspek kelembagaan aktif dari pihak pemerintah dan pokdarwis, namun masih minim keikutsertaan swasta dan kesadaran masyarakat. Terdapat juga faktor pendorong dan faktor penghambat pengembangan. Berdasarkan hasil penelitian, maka diperlukan strategi pengembangan pariwisata heritage.
English Abstract
This research aim to: (1) analyze and describe the potential of attraction, accessibility, amenities, ancillary service and institutions in the development of heritage tourism Malang City; (2) analyze and describe supporting and obstacle factors that affecting the development of heritage tourism Malang City; (3) formulate development strategies for Malang city heritage tourism. This research uses exploratory research with a qualitative approach. The data in this research were taken through interviews, observation, and documentatiooon. Technique of determining the source of the data which uses were purposive sampling, with the informant are Department of Culture and Tourism Malang City. Pokdarwis Kayutangan Heritage Village, and tourists who visiting Kayutangan Heritage Village. Analysis of the data which uses is interactive model, proposed by Miles and Huberman. The results showed that there is a potential for heritage tourism in Kayutangan Heritage Village as evidenced by the many heritage buildings and meals that exist in Kayutangan Heritage Village, events that can be attended by tourists in Kayutangan Heritage Village as well as souvenirs and souvenirs from Kayutangan Heritage Village. Accessibility such as road conditions is sufficient to facilitate tourists to go to Kayutangan Heritage Village or to other destinations from Kayutangan Heritage Village. Amenities such as hotels, inns, restaurants are adequate because of the strategic location of Kayutangan Heritage Village. Ancillary service such as hospitals, post offices, and telecommunications are adequate. Active institutional aspects of the government and Pokdarwis, but there is still minimal private participation and public awareness. There are also driving factors and inhibiting factors for development. Based on the results of the study, it is necessary to formulate a heritage tourism development strategies.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2019/903/052000699 |
| Uncontrolled Keywords: | Pengembangan Pariwisata, Pariwisata Heritage, Kampung Heritage Kayutanga-Tourism Development, Heritage Tourism, Kayutangan Heritage Village |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services > 338.47 Services and specific products > 338.479 1 Services and specific products (Geography and travel) |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Agus Wicaksono |
| Date Deposited: | 05 Aug 2020 08:02 |
| Last Modified: | 05 Aug 2020 08:02 |
| URI: | http://repository.ub.ac.id/id/eprint/178590 |
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