Haqi, Muhammad Farizul (2019) Hubungan Kualitas Pelayanan Dengan Consumer Perceived Value di Tempat Wisata Hawai Waterpark Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas pelayanan dengan consumer perceived value di tempat wisata Hawai Waterpark Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik acidental random sampling dan menggunakan subjek penelitian sebanyak 152 partisipan. Skala yang digunakan untuk mengukur kualitas pelayanan adalah skala kualitas pelayanan yang disusun oleh Amalina (2010) berdasarkan teori dari Lovelock dan Wright (2007), dan skala consumer perceived value mengunakan skala consumer perceived value yang disusun oleh Putri (2017) berdasarkan teori dari Sweeney dan Soutar (2001). Analisis hipotesis menggunakan teknik pearson product moment dengan bantuan R Studio 3.5.2. Hasil penelitian ini menunjukkan terdapat hubungan positif yang signifikan antara kualitas pelauyanan dan consumer perceived value (rxy= 0,759; p<0,005). Semakin tinggi kualitas pelayanan maka semakin tinggi juga consumer perceived value, dan sebaliknya.
English Abstract
This study aims to determine the correlation between service quality and consumer perceived value at Hawai Waterpark Malang. This study uses a quantitative approach with correlational research and the subjects of the study were 152 participants. The scale used to measure service quality is the service quality scale composed by Amalina (2010) based on theories from Lovelock and Wright (2007), while to measure consumer perceived value using the consumer perceived value scale composed by Putri (2017) which refers to the theory from Sweeney and Soutar (2001). Hypotesis analysis using the pearson product moment technique with the help of R studio 3.5.2. The result of this study indicate that there is significant positive relationship between service quality and consumer perceived value (rxy= 0,759; p<0,005). The higher quality service level, consumer perceived value also be higher, and vice versa.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2019/935/051910567 |
| Uncontrolled Keywords: | consumer perceived value, Hawai Waterpark Malang, kualitas pelayanan, pelanggan. consumer perceived value, Hawai Waterpark Malang, service quality, customers. |
| Subjects: | 300 Social sciences > 306 Culture and institutions > 306.4 Spesific aspects of culture > 306.48 Recreation and performing arts > 306.481 General topics of recreation > 306.481 9 Travel and tourism |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 18 Aug 2020 03:08 |
| Last Modified: | 18 Aug 2020 03:08 |
| URI: | http://repository.ub.ac.id/id/eprint/176380 |
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