Nursamsi, Dewi Maulidina (2019) Impression Management Calon Presiden pada Pilpres 2019 dalam Perspektif Teori Niche (Studi Analisis Isi Strategi Impression Management Jokowi-Amin dan Prabowo-Sandiaga di Instagram pada 7 Oktober 2018-14 April 2019). Sarjana thesis, Universitas Brawijaya.
Abstract
Tujuan pada penelitian ini adalah untuk mengetahui persaingan yang terjadi dalam perspektif teori Niche antara calon presiden dan calon wakil presiden Joko Widodo-Ma’ruf Amin dan Prabowo Subianto-Sandiaga Uno melalui Instagram dalam pilpres 2019. Peneliti juga ingin melihat nilai dari Niche Breadth dan Niche Overlap pada unggahan Instagram Jokowi-Amin dan Prabowo Sandi. Penelitian ini menggunakan metode Analisis isi dengan unit analisis tematik. Tema yang digunakan merupakan indikator dari Impression Management, yaitu integrations, self-promotions, exemplification, intimidation, supplification. Yang selanjutnya dianalisis mengguanakan teori Niche untuk melihat nilai Niche Breadth dan Niche Overlap. Hasil dari penelitian ini menemukan bahwa tema yang paling banyak digunakan oleh kedua pasangan capres-cawapres adalah integrations dengan pasangan Jokowi-Amin sebanyak 58,74% dan Prabowo sebanyak 55,94%. Kedua pasangan calon sama-sama masuk dalam karegori specialis karena keduamya sama-sama menggunakan sumberdaya kurang dari lima tema di atas dan nilai Niche Overlap sebesar 0, 041904 yang menunjukkan persaingan keduanya sangat tinggi karena nilai yang dihasilkan semakin mendekati 0.
English Abstract
The purpose of this study is to determine the competition that occurs in the perspective of Niche theory between presidential candidates and vice presidential candidates Joko Widodo-Ma'ruf Amin and Prabowo Subianto-Sandiaga Uno through Instagram in the 2019 presidential election. Researchers also want to see the value of Niche Breadth and Niche Overlap on Instagram uploads Jokowi-Amin and Prabowo Sandi. This study uses a content analysis method with thematic analysis units. The theme used is an indicator of Impression Management, namely integrations, self-promotions, exemplification, intimidation, supplification. What is next is analyzed using Niche theory to see the value of Niche Breadth and Niche Overlap. The results of this study found that the most used themes by the two pairs of vice-presidential candidates were integrations with the Jokowi-Amin pair as much as 58.74% and Prabowo as much as 55.94%. Both pairs of candidates are included in the specialism category because both of them use resources less than the five themes above and the value of Niche Overlap is 0, 041904, which shows that their competition is very high because the resulting value is getting closer to 0.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2018/1173/051909685 |
| Uncontrolled Keywords: | impression management, teori nice, pilpres 2019. impression management, theory nice, 2019 presidential election. |
| Subjects: | 600 Technology (Applied sciences) > 659 Advertising and public relations > 659.2 Public relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 18 Oct 2020 10:27 |
| Last Modified: | 31 Jan 2023 04:19 |
| URI: | http://repository.ub.ac.id/id/eprint/175102 |
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