Naim, Ilham Ainun (2019) Representasi Sosial Masyarakat Terhadap Konsep Desa Wisata Sanankerto, Kecamatan Turen, Kabupaten Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Pariwisata sekarang ini, sedang berkembang dengan pesat, yang sekaligus menjadi program priotas bagi pemerintah. Salah satu alternatif wisata yang ada di Indonesia, khususnya di Kabupaten Malang adalah desa wisata, atau wisata desa. Adanya wisata desa atau desa wisata, akan mampu mengangkat perekeonomian masyarakat di desa dan juga menjadi pilihan alternatif bagi masyarakat untuk melakukan wisata. Penelitian ini mencoba melihat bagaimana representasi sosial masyarakat terhadap konsep desa wisata ini. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan di Desa Wisata Sanankerto yang terletak di Kecamatan Turen, Kabupaten Malang, desa tersebut mempunyai obyek wisata Boonpring, tepatnya ekowisata Boonpring. Responden dalam penelitian ini adalah masyarakat yang sedang berwisata di Boonpring. Responden dalam penelitian ini berjumlah 100 orang, yang dibagi menjadi dua tahap, yaitu tahap Anchoring dan tahap pengelompokkan. Menggunakan wawancara terbuka dan kuesioner tertutup. Penentuan responden secara Accidental, dan secara sengaja. Analisis dalam penelitian ini menggunakan analisis komponen utama, dan korelasi. Hasil dari penelitian ini adalah, variabel yang ditemukan dari penelitian atau hasil representasi sosial yaitu “Sejuk”, “Indah”, “Obyek”, “Ekonomi”, dan “Penasaran”. Hasil analisis komponen utama, didapatkan hasil yaitu dua komponen dengan komponen 1 bernama “penataan obyek” terdiri dari variabel “ Ekonomi, Obyek, dan Penasaran”, dan komponen 2 bernama “Kondisi Suasana Wisata” yaitu terdiri dari “Sejuk dan Indah”. Hasil Total Variance Explained didapatkan 57,835%. Variabel hasil representasi sosial tersebut kemudian dikorelasikan dengan unsur sapta pesona, dan didapatkan hasil variabel yang berkorelasi yaitu variabel “Ekonomi” pada representasi sosial dengan unsur sapta pesona yang “Aman” dan “Tertib”. Selain itu variabel “Obyek” pada representasi sosial berkorelasi dengan unsur “Indah” sapta pesona. Desa Sanankerto juga sangat mendukung terkait adanya wisata Boonpring tersebut, hal itu ditunjukkan dengan alokasi dana sebesar Rp 300,000,000, untuk BUMDes, selaku pengelola wisata Boonpring.
English Abstract
Tourism now is rapidly growing, which is also a priority program for the government. One alternative tourism in Indonesia, especially in Malang Regency is a tourist village, or village tourism. The existence of tourist villages or tourist villages, will be able to lift the economy of the community in the village and also be an alternative choice for people to do tours. This study tries to see how the social representation of the community towards the concept of this tourist village. This study uses a quantitative approach. This research was conducted in Sanankerto Tourism Village, located in Turen District, Malang Regency, the village has a Boonpring tourism object, precisely Boonpring ecotourism. Respondents in this study were people who were traveling in Boonpring. The respondents in this study were 100 people, which were divided into two stages, namely the Anchoring stage and the grouping stage. Using open interviews and closed questionnaires. Determination of respondents Accidentally, and intentionally. The analysis in this study used principal component analysis, and correlation. The results of this study are, the variables found from the research or the results of social representations are "Cool", "Beautiful", "Object", "Economy", and "Curious". The results of the main component analysis, the results obtained are two components with component 1 named "object arrangement" consisting of variables "Economy, Object, and Curious", and component 2 named "Tourism Atmosphere Conditions" which consists of "Cool and Beautiful". The results of Total Variance Explained were 57.835%. The results of social representation variables are then correlated with the elements of sapta charm, and the results of the correlated variables are "Economic" variables on social representation with the "Safe" and "Orderly" elements of Sapta Charm. Besides that the "Object" variable in social representation correlates with the "Beautiful" element of charm. Sanankerto village is also very supportive regarding the Boonpring tour, this is indicated by the allocation of Rp. 300,000,000 for BUMDes, as the Boonpring tourism manager.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FP/2019/68/051906763 |
| Uncontrolled Keywords: | - |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services > 338.47 Services and specific products > 338.479 1 Services and specific products (Geography and travel) |
| Divisions: | Fakultas Pertanian > Sosial Ekonomi Pertanian |
| Depositing User: | Endang Susworini |
| Date Deposited: | 24 Aug 2020 07:00 |
| Last Modified: | 24 Aug 2020 07:00 |
| URI: | http://repository.ub.ac.id/id/eprint/173036 |
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