Wibowo, Raka Yuwono Ario (2019) Analisis Pengalaman Pengguna Pada Aplikasi Mobile Banking di Indonesia Dengan Menggunakan Usability Testing dan User Experience Questionnnaire (UEQ) (Studi pada JakOne Mobile dan BCA Mobile). Sarjana thesis, Universitas Brawijaya.
Abstract
Banyaknya pengguna smartphone membuat beberapa perusahaan dibidang perbankan bersaing untuk menghadirkan layanan yang memudahkan pengguna dalam melakukan aktivitas perbankan dengan menggunakan layanan aplikasi mobile banking. Salah satu jenis aplikasi mobile banking yang ada adalah aplikasi JakOne Mobile yang dimiliki oleh Bank DKI dan aplikasi BCA Mobile yang dimiliki oleh Bank Central Asia. Penelitian ini bertujuan untuk membandingkan kedua aplikasi perbankan yang memiliki karakteristik dan proses bisnis yang sama dalam memudahkan pengguna dari sisi kegunaan juga pengalaman pengguna saat menggunakan aplikasi tersebut. Penelitian ini memberikan analisis perbandingan user experience. Analisis dilakukan dengan skenario testing dan menggunakan user experience questionnaire (UEQ). Skenario testing dilakukan kepada 8 orang responden berdasarkan empat parameter yaitu task completed, error during task performance, time per completed task, number of clicks during task performance. User experience questionnaire (UEQ) memiliki 6 aspek skala pengukuran yaitu attractiveness, perspicuity, efficiency, dependability, stimulation, novelty, Kuesioner tersebut dibagikan kepada 30 responden. Setelah melakukan pengujian, responden diwawancara untuk mengetahui tanggapan dan permasalahan yang dialami selama melakukan pengujian skenario. Hasil dari pengujian skenario testing menunjukkan aplikasi Jakone Mobile lebih unggul pada parameter error during task performance, time per completed task, dan number of clicks during task performance. Sedangkan aplikasi BCA Mobile unggul pada parameter task completed. Hasil dari kuesioner UEQ menunjukkan aplikasi JakOne Mobile memiliki nilai yang lebih unggul pada aspek percpicuity, efficiency, dependability, stimulation. Sedangkan pada aspek attractiveness dan novelty aplikasi BCA Mobile memiliki nilai yang lebih unggul. Setelah data diolah dan dianalisis dapat disimpulkan bahwa aplikasi JakOne Mobile memiliki pengalaman pengguna yang lebih baik dari aplikasi BCA Mobile.
English Abstract
The number of smartphone users makes several companies in the banking sector compete to provide services that make it easier for users to conduct banking activities by using the mobile banking application service. One type of existing mobile banking application is the JakOne Mobile application owned by Bank DKI and the BCA Mobile application owned by Bank Central Asia. This study aims to compare the two banking applications that have the same characteristics and business processes to facilitate users in terms of usability as well as user experience when using the application. This study provides a comparison of user experience analysis. Analysis was carried out with testing scenarios and using a user experience questionnaire (UEQ). Scenario testing was carried out on 8 respondents based on four parameters, namely task completed, error during task performance, time per completed task, number of clicks during task performance. The user experience questionnaire (UEQ) has 6 aspects of the measurement scale, namely attractiveness, perspectivity, efficiency, dependability, stimulation, novelty, the questionnaire was distributed to 30 respondents. After testing, the respondents were interviewed to find out the responses and problems they experienced during the scenario testing. The results of testing scenario testing show that the Jakone Mobile application is superior to error parameters during task performance, time per completed task, and number of clicks during task performance. While the BCA Mobile application is superior to the task completed parameters. The results of the UEQ questionnaire show that the JakOne Mobile application has a superior value on the aspects of perceptions, efficiency, dependability, stimulation. While the attractiveness and novelty aspects of the BCA Mobile application have superior value. After the data has been processed and analyzed it can be concluded that the JakOne Mobile application has a better user experience than the BCA Mobile application.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FILKOM/2019/482/051905865 |
| Uncontrolled Keywords: | pengalaman pengguna, mobile banking, usability, usability testing, user experience, UEQ, user experience, mobile banking, usability, usability testing, UEQ |
| Subjects: | 000 Computer science, information and general works > 006 Special computer methods > 006.7 Multimedia systems > 006.707 2 Web sites--research |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 24 Aug 2020 06:56 |
| Last Modified: | 25 Oct 2021 03:03 |
| URI: | http://repository.ub.ac.id/id/eprint/172114 |
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