Ramdhani, Muhammad Rizal (2019) Evaluasi Perbandingan Ranking antara Porposed Value dan Perceived Value Terhadap Crowdfunding Berdasarkan Model UX Honeycomb. Sarjana thesis, Universitas Brawijaya.
Abstract
Crowdfunding adalah teknik pendanaan untuk proyek atau unit usaha yang melibatkan masyarakat secara luas. Konsep crowdfunding pertama kali dicetuskan di Amerika Serikat pada tahun 2003 dengan diluncurkannya sebuah situs bernama Artistshare. Di Indonesia, Crowdfunding masih belum terlalu populer, namun memiliki potensi yang sangat besar untuk menjadi instrumen pengumpulan dana investasi. Aplikasi crowdfunding yang ada di Indonesia yang dijadikan penelitian yaitu Kitabisa, Tunaikita dan Akseleran. Masing-masing menawarkan value produk untuk membuat pengguna tertarik mengakses aplikasi crowdfunding tersebut. Pada penelitian ini dipelajari user experience dari aplikasi crowdfunding yang digunakan di Indonesia. Penelitian ini bertujuan mengevaluasi value dari ketiga aplikasi crowdfunding yang ada di Indonesia. Evaluasi value ketiga aplikasi Crowdfunding, peneliti menggunakan metode UX Honeycomb yang dapat menjelaskan kualitas pengalaman pengguna, dengan 7 segi value didalamnya yaitu accessible, findable, desirable, credible, usable, useful dan valueable. Dari ketujuh value pada UX Honeycomb didapat perbandingan rangking proposed value dan perceived value. Hasil perbandingan proposed value dan perceived value pada Kitabisa memiliki nilai berbeda pada value accessible dan useful. Tunaikita memiliki nilai berbeda pada value accessible, credible, useful dan useable. Akseleran memiliki nilai berbeda pada value desireable, useable dan valuable
English Abstract
Crowdfunding is a funding technique for projects or business units that involve the community at large. The concept of crowdfunding was first coined in the United States in 2003 with the launch of a site called Artistshare. In Indonesia, Crowdfunding is still not very popular, but has enormous potential to become an investment fund collection instrument. The crowdfunding application in Indonesia was used as research, namely Kitabisa, Tunaikita and Akseleran. Each offers product value to make users interested in accessing the crowdfunding application. In this study, user experience was learned from crowdfunding applications used in Indonesia. This study aims to evaluate the value of the three crowdfunding applications in Indonesia. Evaluating the third value of the Crowdfunding application, researchers used the UX Honeycomb method that can explain the quality of user experience, with 7 aspects of value in it which are accessible, findable, desirable, credible, usable, useful and valueable. From the seven values on the Honeycomb UX, a comparison of proposed value and perceived value ranks was obtained. The comparison results of proposed value and perceived value on Kitabisa have different values in accessible and useful values. Tunaikita has different values in value accessible, credible, useful and useable. Akseleran has a different value in the value of desireable, useable and valuable
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FILKOM/2019/498/051905881 |
| Uncontrolled Keywords: | UX Honeycomb, User Experience, Crowdfunding |
| Subjects: | 000 Computer science, information and general works > 005 Computer programming, programs, data > 005.3 Programs > 005.302 87 Testing and measurement |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 24 Aug 2020 06:55 |
| Last Modified: | 25 Oct 2021 03:22 |
| URI: | http://repository.ub.ac.id/id/eprint/172077 |
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