Setiawati, Anggi (2019) Peran Emosi Moral Kebanggaan dan Kekuatan Karakter Self-Regulation terhadap Intensi Konsumsi Etis. Sarjana thesis, Universitas Brawijaya.
Abstract
Model perilaku konsumen etis pada umumnya diambil dari Theory of Planned Behavior (TPB) dimana niat pembelian konsumen etis didorong oleh nilai-nilai pribadi, norma moral, etika internal, dan sejenisnya (Carrington, Neville, & Whitwell, 2010). Dalam penelitian lain yang mengadaptasi teori psikologi moral yang diatur oleh kekuatan karakter self-regulation, menyebutkan bahwa emosi yang dirasakan, diatur oleh kebajikan yang dimiliki oleh konsumen (Grappi, Romani, & Bagozzi, 2013). Oleh karena itu penelitian ini dilakukan untuk mengetahui apakah kekuatan karakter seperti self-regulation dan emosi moral kebanggaan dapat secara bersama-sama mempengaruhi intensi konsumsi etis. Studi kali ini menggunakan desain penelitian eksperimen between subject dengan penentuan jumlah partisipan menggunakan kalkulasi G*Power v.3.1.9.2 dan mendapat jumlah sampel (N = 93) yang meliputi mahasiswa FISIP yang sedang menyelesaikan studi S1 di Universitas Brawijaya, subjek akan dialokasikan dengan posedur random assignment kedalam tiga kondisi (authentic, hubristic dan kontrol). Keberhasilam dari manipulasi kebanggan ini akan diukur dengan pengisian manipulation check (authentic, α = 0,84 & hubristic, α = 0,90) milik Tracy & Robins (2007), dan VIA-IS (α > 0,70) milik Peterson & Seligman (2004) yang telah dimodifikasi oleh peneliti (α = 0,873) untuk mengukur kekuatan karakter self-regulation. Sedangkan Konsumsi etis akan diukur menggunakan skala Ethical Consumer Behavior (ECB) (α > 0,70) milik Toti & Moulins (2016).
English Abstract
Ethical consumer behavior models are generally taken from Theory of Planned Behavior (TPB) where consumer purchase intentions are ethically driven by personal values, moral norms, internal ethics, and the like (Carrington, Neville, & Whitwell, 2010). In another study that adapted moral psychology theory governed by the strength of the character of self-regulation, mentions that emotions are felt, governed by virtues possessed by consumers (Grappi, Romani, & Bagozzi, 2013). Therefore this study was conducted to determine whether character strengths such as self-regulation and moral emotion of pride can jointly influence the intention of ethical consumption. This study uses an experimental research design between subject with determining the number of participants using the calculation of G * Power v.3.1.9.2 and obtaining the number of samples (N = 93) which includes FISIP students who are completing undergraduate studies at Universitas Brawijaya, the subject will be allocated with procedures random assignments into three conditions (authentic, hubristic and control). The success of this pride manipulation will be measured by filling in the manipulation check (authentic, α = 0.84 & hubristic, α = 0.90) belonging to Tracy & Robins (2007), and VIA-IS (α> 0.70) belonging to Peterson & Seligman (2004) who has been modified by researchers (α = 0.873) to measure the strength of character self-regulation. Whereas ethical consumption will be measured using the Ethical Consumer Behavior (ECB) scale (α> 0.70) belonging to Toti & Moulins (2016).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2019/666/051905512 |
| Uncontrolled Keywords: | Konsumsi etis, pride, self-regulation-Ethical consumption, pride, self-regulation |
| Subjects: | 100 Philosophy, parapsychology and occultism, psychology > 155 Differential and development psychology > 155.2 Individual psychology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 10 Oct 2020 11:10 |
| Last Modified: | 21 Oct 2021 06:47 |
| URI: | http://repository.ub.ac.id/id/eprint/171378 |
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