Wulandari., Febiola (2019) Pengaruh Persepsi Kegunaan, Kemudahan, Dan Reputasi Perusahaan Terhadap Minat Perilaku Penggunaan Uang Elektronik (Studi Pada Pengguna Go-Pay Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, dan reputasi perusahaan terhadap minat perilaku penggunaan Go-Pay di Kota Malang. Data penelitian diambil melalui kuesioner dengan metode penelitian nonprobability sampling, yaitu purposive sampling pada 130 responden. Pengujian yang dilakukan dalam penelitian ini adalah uji validitas, reliabilitas, asumsi klasik dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa persepsi kegunaan (X1), persepsi kemudahan (X2), dan reputasi perusahaan (X3) berpengaruh positif dan signifikan secara parsial maupun simultan terhadap minat perilaku penggunaan (Y).
English Abstract
This research was conducted to analyze the influence of perceived usefulness, perceived ease of use, and company reputation towards behavioral intention of GoPay in Malang City. Research data was taken through a questionnaire by using nonprobability sampling, i.e purposive sampling to 130 respondents. Data analytic technique and tests conducted for this research are multiple linear regression analysis, the test of validity, reliability, classical assumption, and regression coefficient. The results of this research showed that perceived usefulness (X1), perceived ease of use (X2), and company reputation (X3) have partially and simultaneously positive and significant effect towards behavioral intention (Y)
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/114/051903551 |
| Uncontrolled Keywords: | Go-Pay, persepsi kegunaan, persepsi kemudahan, reputasi perusahaan, minat perilaku penggunaan, Go-Pay, perceived usefulness, perceived ease of use, company reputation, behavioral intention |
| Subjects: | 600 Technology (Applied sciences) > 651 Office services > 651.5 Records management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 14 Aug 2020 12:36 |
| Last Modified: | 21 Oct 2021 06:29 |
| URI: | http://repository.ub.ac.id/id/eprint/170321 |
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