Pengaruh Ewom, Brand Image, Dan Trust Terhadap Purchase Intention Pada Jasa Pengiriman Barang J&T Express Di Kota Malang

Hasanah, Lidiah Aripudin (2019) Pengaruh Ewom, Brand Image, Dan Trust Terhadap Purchase Intention Pada Jasa Pengiriman Barang J&T Express Di Kota Malang. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh eWOM, brand image, dan trust terhadap purchase intention pada jasa pengiriman barang J&T Express di Kota Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan atau membuktikan hubungan atau pengaruh antar variabel independen dan dependen. Penelitian ini menggunakan sampel sebanyak 120 responden dimana penyebaran kuesioner dilaksanakan di Kota Malang. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Sampel terdiri dari responden yang berdomisili di Kota Malang atau menetap sementara di Kota Malang yang mempunyai pengetahuan atau pernah mendapatkan informasi secara online tentang jasa pengiriman barang J&T Express. Analisis data menggunakan Analisis Regresi Linier Berganda dengan menggunakan SPSS ver. 20. Hasil penelitian menunjukkan bahwa dari ketiga variabel yaitu eWOM, brand image dan trust, ketiganya memiliki pengaruh positif signifikan terhadap purchase intention.

English Abstract

This study aims to find out how eWOM influences, brand image, and trust towards purchase intention on J&T Express freight forwarding services in Malang City. This type of research is explanatory research that explains or proves the relationship or influence between independent and dependent variables. This study used a sample of 120 respondents where questionnaires were conducted in Malang City. Sampling uses a non-probability sampling method with a purposive sampling technique. The sample consisted of respondents who were domiciled in Malang City or temporarily settled in Malang City who had a knowledge or had received information online about J&T Express freight forwarding services. Data analysis using Multiple Linear Regression Analysis using SPSS ver. 20. The results of the study show that of the three variables, eWOM, brand image, and trust, all three have a significant positive effect on purchase intention

Other obstract

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Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FEB/2018/160/051903576
Uncontrolled Keywords:	eWOM, Brand Image, Trust, Purchase Intention, eWOM, Brand Image, Trust, Purchase Intention.
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.7 Management of materials > 658.72 Procurement
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Nur Cholis
Date Deposited:	15 Aug 2020 02:03
Last Modified:	21 Oct 2021 06:53
URI:	http://repository.ub.ac.id/id/eprint/170242

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