Pratama, Jefry Setiawan (2017) Pengaruh Corporate Social Responsibility (CSR) Terhadap Citra Perusahaan (Studi Kasus Pada Masyarakat Sekitar PT. Wilmar Nabati Indonesia di Gresik,Jawa Timur). Sarjana thesis, Universitas Brawijaya.
Abstract
DBA Tanggung jawab sosial perusahaan atau biasa disebut Corporate Social Responsibility (CSR) sering di definisikan secara sempit sebagai suatu bentuk kegiatan untuk menaikkan pamor perusahaan atau menaikkan reputasi perusahaan di masyarakat. Oleh karena itu banyak perusahaan beranggapan bahwa apabila sudah mel&kukan kegiatan dengan memberikan sumbangan berarti sudah melaktikan tanggung jawab sosial sebagai sebuah perusahaan. Corporate Social esponsibility (CSR) yang kini sedang marak dilaksanakan oleh perusahaan — perusahaan Telah mengalami perubahan dare waktu ke waktu. Konsep ini telah banyak mengalami tahapan sebelum gaungnya terasa seperti saat ini. Penelitian ini merupakan penelitian penjelasan (explanatory research) yang mrtinya adadah jenis penelitian yang me jelaskan hubungan kausal antara variabel-variabei meladui pengujian hipotesisePenelitian ini menggunakan nendekatan kuantitatif dengan metod.e penelitian survei. Penelitian ini dilakukan di lingkungan sekitar perusahaan dan terdapat 92 sampel responden. Berdasarkan hasil penel itian dapat disimpulkan bahwa Pengaruh secara simultan (bersama-sama) tia, variabel bebas terhadap Citra Perusahaan dilakukan dengan pengujian F-test. Dari hasil analisis regresi Iinier berganda diperole variabel bebas mempunyai pengaruh an signifikan secara simultan terhadan Citra Perusahaan. Sehingga dapat disimpulkan bahwa pengujian terhadap hipotesis yang menyatakan bahwa adanya pengaruh secara bersama-sama (simultan) variabel bebas terhadap variabel Citra Perusahaan dapat diterima. Berdasarkan pada hasil uji t didapatkan bahwa variabel Aspek Sosial mempunyai nilai t hitting clan koefisien beta yang paling besar. Sehingga variabel Aspek Sosial rnempunyai penganth yang paling kuat dibandingkan dengan variabel yang lainnya maka variabel Aspek Sosial mempunyai pengaruh yang dominan terhadap citra Perusahaan
English Abstract
DBA Corporate social responsibility or commonly called Corporate Social Responsibility (CSR) is often narrowly defined as a form of activity to increase the prestige of the company or increase the reputation of the company in the community. Therefore, many companies assume that if they have carried out activities by giving a contribution, they have already implemented social responsibility as a company.Corporate Social Responsibility (CSR) which is now being carried out by companies - companies have experienced a change of time. This concept has experienced many stages before the echo feels like today. This research is explanatory research, which is actually a type of research that explains the causal relationship between variables through hypothesis testing. This study uses a quantitative approach to survey methods. This research was conducted in the environment around the company and there were 92 samples of respondents.Based on the results It can be concluded that the influence simultaneously (together), the independent variable on the Corporate Image is done by testing the F-test. From the results of multiple linear regression analysis the independent variables have a significant effect simultaneously on the corporate image. So that it can be concluded that the testing of the hypothesis which states that there is an influence together (simultaneous) independent variables on the variable corporate image can be accepted. Based on the results of the t test, it was found that the Social Aspect variable had the highest t hitting clan and beta coefficient So that the Social Aspect variable has the strongest influence compared to the other variables, the Social Aspect variable has the dominant influence on the Company's image
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2017/1412/051902006 |
| Uncontrolled Keywords: | Corporate Social Responsibility CSR), Aspek Sosial, Keputusan Aspek Ekonomi, Aspek Lingkungan-Corporate Social Responsibility CSR), Social Aspects, Economic Aspects Decisions, Environmental Aspects |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.408 Social responsibility of executive management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 12 May 2020 04:24 |
| Last Modified: | 12 May 2020 04:24 |
| URI: | http://repository.ub.ac.id/id/eprint/167899 |
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