Barizah, - (2018) Analisis Pengaruh Kualitas Layanan, Film, Komunitas Dan Harga Terhadap Sikap Menonton Dan Implikasinya Terhadap Minat Menonton (Studi Pada Penonton Bioskop Mandala 21 Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisi apakah variabel kualitas layanan, kualitas film, efek komunitas dan persepsi harga berpengaruh terhadap sikap menonton dan juga pengaruh variabel sikap menonton terhadap minat menonton. Jenis penelitian yang digunakan adalah explanatory research. Penelitian ini menggunakan 180 sampel. Pengambilan sampel dengan menggunakan metode non-probablity sampling dengan teknik purpose sampling. Sampel diambil dari pengunjung bioskop Mandala 21 Malang yang pernah berkunjung ke bioskop Mandala 21 Malang lebih dari 2 kali. Metode analisi data dalam pengujian instrument penelitian dengan menggunakan alat bantu SmartPLS versi 2.0 melalui tahapan analisa oter model,inner model, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa kualitas layanan,kualitas film,efek komunitas dan persepsi harga berpengaruh positf terhadap sikap menonton dan sikap menonton berpengaruh positif terhadap minat menonton. Variabel efek komunitas berpengaruh paling besar terhadap sikap menonton dan minat menonton dipengaruhi oleh sikap menonton terhadap suatu produk (film)
English Abstract
This study aims to analyze whether service quality variables, film quality, community effects and price perceptions influence the wathcing attitude as well as the influence of watch attitude variable on watch interest. The type of research used is explanatory research. This study used 180 samples. Sampling using nonprobability sampling method with purposive sampling technique. Samples were taken from visitors of the cinema Mandala 21 Malang who had visited the cinema Mandala 21 Malang more than 2 times. Method of data analysis in testing instrument research by using tool SmartPLS version 2.0 through step analysis of the outer model, inner model, and hypothesis testing. The results showed that service quality, film quality, community effects and price perceptions had a positive effect on viewing and viewing attitudes had a positive effect on watch interest. The community effect variable has the greatest effect on viewing attitudes and watching interest influenced by the viewing attitude toward a product (film)
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/398/051808753 |
| Uncontrolled Keywords: | Kualitas Layanan, Film, Komunitas, Harga,Sikap Menonton, Minat Menonton, Quality of Service, Film, Community, Price, Watching Attitude, Watching Interest |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.81 Sales management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 17 Jun 2019 07:01 |
| Last Modified: | 20 Oct 2021 06:07 |
| URI: | http://repository.ub.ac.id/id/eprint/164102 |
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