Fadhilah, Vita Nur (2018) Determinan Minat Menggunakan Layanan Financial Technology Dalam Kerangka Innovation Diffusion Theory. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk memprediksi dan menjelaskan pengaruh kesukarelaan, citra, keunggulan relatif, kesesuaian, kemudahan penggunaan, keterlihatan hasil, kemungkinan uji coba, dan visibilitas terhadap minat menggunakan layanan financial technology dalam kerangka Innovation Diffusion Theory (IDT). Penelitian ini menggunakan metode survei. Responden penelitian ini adalah 40 pengguna layanan financial technology di Indonesia. Metode analisis data menggunakan analisis partial least square dengan bantuan software SmartPLS. Hasil analisis model penelitian ini menunjukkan bahwa kesukarelaan, kesesuaian, dan kemudahan penggunaan berpengaruh terhadap minat menggunakan layanan financial technology. Sebaliknya citra, keunggulan relatif, keterlihatan hasil, kemungkinan uji coba, dan visibilitas tidak berpengaruh terhadap minat menggunakan layanan financial technology. Implikasi dari penelitian ini relevan bagi penyedia layanan financial technology agar memperhatikan faktor kesukarelaan, kesesuaian, dan kemudahan penggunaan dalam mendesain dan mengembangkan layanan financial technology.
English Abstract
This research aims at predicting and explaining the influence of voluntariness of use, image, relative advantage, compatibility, ease of use, result demonstrability, trialability, and visibility on the interests of using financial technology in Innovation Diffusion Theory (IDT) framework. The data were collected through a survey on 40 users in Indonesia and were analyzed using partial least square technique in SmartPLS. The result of the analysis shows that voluntariness, compatibility, and ease of use influence the interests of using financial technology. However, image, relative advantage, result demonstrability, trialability, and visibility do not affect such interests. This research recommends that financial technology providers should consider voluntariness, compatibility, and ease of use in designing and developing financial technology
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/212/051805078 |
| Uncontrolled Keywords: | financial technology, IDT, kesukarelaan, citra, keunggulan relatif, kesesuaian, kemudahan penggunaan, keterlihatan hasil, kemungkinan uji coba, visibilitas, financial technology, IDT, voluntariness of use, image, relative advantage, compatibility, ease of use, result demonstrability, trialability, visibility. |
| Subjects: | 300 Social sciences > 332 Financial economics > 332.02 Miscellany and personal finance > 332.028 5 Computer applications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 19 Jun 2019 01:46 |
| Last Modified: | 20 Oct 2021 03:42 |
| URI: | http://repository.ub.ac.id/id/eprint/164055 |
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