Ummah, Rohmatul (2018) Karakteristik Individu Dan Minat Investasi Saham Di Pasar Modal (Studi Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini di latar belakangi oleh rendahnya pengetahuan mengenai berinvestasi saham di pasar modal. jumlah investor yang terdaftar di Bursa Efek Indonesia tidak lebih dari satu persen apabila dibandingkan dengan jumlah penduduk yang ada di Indonesia. Sehingga masih perlunya strategi untuk menarik minat investasi saham di pasar modal. Penelitian ini merupakan penelitian kuantitatif yang dilakukan untuk mengetahui pengaruh dari edukasi, expected return, risiko, norma subjektif, dan modal minimal investasi terhadap minat investasi saham di pasar modal. Penelitian ini menggunakan data primer yang diperoleh dengan menggunakan alat bantu google form dan penyebaran kuesioner secara langsung kepada responden di berbagai tempat di Kota Malang. Metode analisis yang digunakan pada penelitian ini adalah analisis multivariate dengan model regresi Partial Least Square (PLS) dan alat analisis SmartPLS 3.2.7. Dari hasil analisis yang telah dilakukan, dapat diketahui bahwa variabel edukasi, expected return, norma subjektif, dan modal minimal investasi berpengaruh positif dan signifikan terhadap minat investasi saham di pasar modal. Sedangkan variabel risiko tidak berpengaruh signifikan terhadap minat investasi saham di pasar modal.
English Abstract
This research is in the background due to the low knowledge of investing stock in the capital market. the number of investors listed on the Indonesia Stock Exchange is not more than one percent when compared with the total population in Indonesia. So still the need for strategies to attract stock investment in the stock market. This research is a quantitative research conducted to find out the effect of education, expected return, risk, subjective norm, and minimum capital of investment to interest of share investment in capital market. This study uses primary data obtained by using google form tool and the spread of questionnaires directly to respondents in various places in Malang. The analysis method used in this research is multivariate analysis with Partial Least Square (PLS) regression model and SmartPLS 3.2.7 analysis tool. From the results of the analysis that has been done, it can be seen that the variables of education, expected return, subjective norms, and minimum investment capital have a positive and significant effect on interest in stock investment in capital market. While the risk variable does not significantly influence the interest of stock investment in capital market.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/347/051808148 |
| Uncontrolled Keywords: | Karakteristik Individu, Minat Investasi Saham, Individual Characteristics, Interest in Stock Investment |
| Subjects: | 300 Social sciences > 332 Financial economics > 332.6 Investment |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 10 May 2019 03:05 |
| Last Modified: | 20 Oct 2021 05:33 |
| URI: | http://repository.ub.ac.id/id/eprint/163890 |
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