-, Narendra LM (2018) The Effect Of Repeated Television Advertisement Message Of Mastin Towards Its Consumer Buying Decision Through Brand Image. Sarjana thesis, Universitas Brawijaya.
Abstract
Sebuah perusahaan perlu melakukan pengiklanan pada produk mereka dalam segala bentuk. Seiringnya perkembangan teknologi, pengiklanan dapat dilakukan dalam berbagai bentuk. Salah satunya adalah melalui iklan yang ditayangkan pada televisi. Iklan televisi juga terdapat beberapa cara dan bentuk. Pengulangan iklan atau yang sering disebut repetisi iklan merupakan salah satunya. Satu iklan terkenal yang menggunakan tata cara repetisi iklan ini adalah iklan pada televisi yang diterapkan Mastin. Iklan ini terkesan sangat murah dengan hanya menggunakan grafis simpel yang diulang terus menerus sebanyak tiga kali. Secara hipotesa, iklan berbentuk seperti ini dapat menarik perhatian para penonton iklan dan menanamkan dirinya dalam benak sang konsumen.
English Abstract
A company must be able to advertise their products in every single way. Along with the revolution of technology, advertisement can be done in several ways. One way is a television advertisement.There are also several types of television advertisement. Repetitive advertisement is one of the examples. One famous advertisement that uses this method is the television advertisement of Mastin. The advertisement looks cheap by only having a simple graphic that is repeated three times. Hypothetically speaking, an advertisement of this type should draw viewers’ attention and implant itself in the minds of a consumer
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/297/051806592 |
| Uncontrolled Keywords: | Iklan, IklanTelevisi, Pengulangan Iklan, Advertisement, Television Advertisement, Repeated Advertisement |
| Subjects: | 600 Technology (Applied sciences) > 659 Advertising and public relations > 659.1 Advertising > 659.14 Advertising in electronic media > 659.143 Television |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 10 Sep 2019 03:17 |
| Last Modified: | 20 Oct 2021 04:44 |
| URI: | http://repository.ub.ac.id/id/eprint/163742 |
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