Rabbina, Ulfa (2018) Faktor-Faktor Yang Mempengaruhi Wisatawan Dalam Memilih Hotel Syariah (Studi Kasus Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui apa saja faktor-faktor yang mempengaruhi wisatawan dalam memilih hotel syariah di kota malang. Penelitian ini dilakukan melalui wawancara dan kuisioner dengan metode analisis logistik. Hasil analisis regresi logistik faktor-faktor yang mempengaruhi wisatawan dalam memilih hotel syariah studi kasus di Kota Malang menunjukkan terdapat 3 variabel yang signifikan mempengaruhi preferensi wisatawan dalam memilih hotel syariah yaitu, lokasi, harga, dan religiusitas. Seluruh variabel yang signifikan yaitu, lokasi, harga dan religiusitas serta berpengaruh positif terhadap preferensi wisatawan dalam memilih hotel syariah.
English Abstract
This study aims to determine what factors influence tourists in choosing sharia hotels in Malang. This research was conducted through interviews and questionnaires with logistic analysis methods. The results of logistic regression analysis of the factors that influence tourists in choosing a sharia case study in Malang shows that there are 3 variables that significantly affect tourist preferences in choosing sharia hotels namely, location, price, and religiosity. All significant variables, namely location, price and religiosity and have a positive effect on tourist preferences in choosing sharia hotels.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/672/051810230 |
| Uncontrolled Keywords: | Preferensi, Hotel Syariah Di Kota Malang, Preference, Sharia Hotels in Malang City |
| Subjects: | 600 Technology (Applied sciences) > 647 Management of public households (institutional housekeeping) > 647.9 Specific kinds of public households and institutions > 647.92 Multiple dwellings for long-term residents |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 26 Apr 2019 02:54 |
| Last Modified: | 20 Oct 2021 07:18 |
| URI: | http://repository.ub.ac.id/id/eprint/163487 |
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