Sukma, Valida Mutiara (2017) Peran Dinas Kebudayaan Dan Pariwisata Banyuwangi Pada Penyelenggaraan Festival Gandrung Sewu Sebagai Daya Tarik Wisata. Sarjana thesis, Universitas Brawijaya.
Abstract
Festival gandrung sewu merupakan salah satu event besar di Banyuwangi yang melibatkan 1000 penari gandrung. Salah satu tujuan penyelenggaraan festival gandrung sewu ini adalah untuk promosi pariwisata Kabupaten Banyuwangi. Event ini diharapkan menjadi atraksi atau daya tarik wisata agar mendatangkan banyak wisatawan. Dinas Kebudayaan dan Pariwisata Banyuwangi selaku penyelenggara memiliki peran besar dalam menciptakan festival gandrung sewu. Penelitian ini menggunakan metode deskriptif kualitatif dengan tiga rumusan masalah, yaitu (1) Bagaimana peran Dinas Kebudayaan dan Pariwisata Banyuwangi dalam menyelenggarakan festival gandrung sewu? (2) Bagaimana peran Dinas Kebudayaan dan Pariwisata Banyuwangi dalam mempromosikan festival gandrung sewu? (3) Bagaimana penyelenggaraan festival gandrung sewu dalam memberikan daya tarik wisata?. Sumber data diperoleh dari hasil wawancara dengan narasumber, observasi, dokumen dan dokumentasi. Analisis data menggunakan empat tahapan yaitu pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Peran Dinas Kebudayaan dan Pariwisata Banyuwangi pada penyelenggaraan festival gandrung sewu (1) peran yang dilakukan oleh Dinas Kebudayaan dan Pariwisata ada tiga, yaitu motivator, fasilitator dan dinamisator. Sebagai motivator hal yang dilakukan adalah memberi ruang bagi Pelatih tari (Patih Senawangi) dan penari untuk berkarya serta motivasi berupa pemberian sertifikat bagi para penari. Sebagai fasilitator, peran yang dilakukan adalah mengurus proses koordinasi dan perijinan dangan berbagai pihak, penyediaan lokasi dan penyedia dana. Sebagai dinamisator, peran yang dilakukan adalah berkoordinasi dengan seluruh pihak yang terlibat dalam penyelenggaraan festival gandrung sewu agar terjadi hubungan yang baik dan mengatasi masalah bersama untuk menciptakan festival gandrung sewu yang dinamis dan mampu diterima oleh seluruh masyarakat. (2) Upaya mempromosikan festival gandrung sewu yang dilakukan oleh Dinas Kebudayaan dan Pariwisata adalah melakukan iklan, penjualan langsung,hubungan masyarakat, dan penjualan pribadi. (3) Festival gandrung sewu sebagai daya tarik wisata berhasil menarik banyak kunjungan wisatawan pada saat event tersebut berlangsung. Indikasi keberhasilan sebagai daya tarik adalah animo wisatawan yang menyaksikan, kemacetan yang ditimbulkan, hotel-hotel yang full booking, event ini rutin diselenggaraakan setiap tahun dan juga dampak lanjutan pasca event tersebut adalah gandrung sewu sering diundang dalam acara-acara penting di luar Kabupaten Banyuwangi.
English Abstract
Gandrung Sewu Festival were one of the big events in Banyuwangi that includes 1000 gandrung dancers. One of the main goals of this event organization is to promote the tourism in Banyuwangi District. This event will be expected to be a tourism attraction which can attract many tourists. Banyuwangi’s Culture and Tourism Office as the organizer has a big role in the creation of Gandrung Sewu Festival. This method uses descriptive qualitative method with three problem formulations, which are (1) How is the role of Banyuwangi’s Culture and Tourism Office in the organization of Gandrung Sewu Festival? (2) How is the role of Banyuwangi’s Culture and Tourism Office in promoting the Gandrung Sewu Festival? (3) How is the organization of Gandrung Sewu Festival in providing the attraction?. The source of the data were obtained from the result of the interview with informant, observation, documents and documentations. Data analyzing uses four steps which are data collection, Data reduction, Data presentation and Inference. The role of Banyuwangi’s Culture and Tourism Office in the organization of Gandrung Sewu Festival (1) There are three roles that were done by Banyuwangi’s Culture and Tourism Office, which is to act as a Motivator, Facilitator and Dynamists. As a Motivator, the things that were done is to provide room for the coach of the dancers (Patih Senawangi) and the dancers itself to work and to motivate in the form of a certificate which are given to dancers. As a Facilitator, the roles that were done is working in the coordination process and permission with every other related parties, providing location and funds. As a Dynamists, the roles that were done is coordinating with every related parties in the organization of Gandrung Sewu Festival to create a good bond and working on the problems together to create a dynamic Gandrung Sewu Festival which can be accepted by the locals. (2) The effort to promote Gandrung Sewu Festival that were done by Banyuwangi’s Culture and Tourism Office is by advertising, direct selling, public relation, and personal selling. (3) Gandrung Sewu Festival as an attraction has succesfully attracted many tourists when the event is being held. The succes indicators as an attraction were the interest of the tourists who are watching the festival, traffic jam caused by it and fully booked hotels. This event were always being held in each year, and the post event effect that followed is that Gandrung Sewu was frequently invited to many important events outside of Banyuwangi.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2017/578/051707731 |
| Uncontrolled Keywords: | Peran Dinas Kebudayaan Pariwisata, Promosi, Daya Tarik Wisata. |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services > 338.47 Services and specific products > 338.479 1 Services and specific products (Geography and travel) |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Kustati |
| Date Deposited: | 24 Aug 2017 06:21 |
| Last Modified: | 18 Sep 2020 05:31 |
| URI: | http://repository.ub.ac.id/id/eprint/1624 |
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