Rinuastuti, BaiqHandayani (2014) Konsekuensi Perbedaan Budaya terhadap Perilaku Wisatawan: Studi pada Wisatawan Australia dan Wisatawan Nusantara yang Berkunjung ke Pulau Lombok, Nusa Tenggara Barat. Doctor thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengidentifikasi perbedaan perilaku wisatawan Australia dan wisatawan Nusantara yang berkunjung di Pulau Lombok serta mengetahui dan menganalisis variabel budaya Hofstede (jarak kekuasaan, individualistis-kolektivis, penghindaran ketidakpastian, maskulin-feminin, orientasi jangka panjang) yang dapat menjelaskan perbedaan intensi berperilaku (beraktivitas, berinteraksi, dan bertransaksi) pada wisatawan Australia dan wisatawan Nusantara. Penelitian ini dilakukan pada 160 orang wisatawan Australia dan Nusantara yang sedang berkunjung, pengambilan sampel dilakukan dengan convenience sampling. Metode analisa data menggunakan uji t dan analisis Diskriminan. Hasil penelitian ini menunjukkan adanya perbedaan intensi perilaku wisatawan Australia dan Nusantara dalam beraktivitas, berinteraksi, dan bertransaksi, dan perbedaan tersebut dapat dijelaskan oleh latar belakang budaya wisatawan yang didasarkan atas orientasi budaya pada level individual. Penelitian ini memperluas penggunaan CVSCALE dan dapat menjadi pertimbangan selain penggunaan data skunder dalam menentukan nilai budaya, serta memberikan kerangka yang lebih jelas batas-batas hubungan setiap nilai budaya terhadap berbagai perilaku wisatawan.
English Abstract
This study aims at identifying differences in the behavior of Australian tourists and domestic tourists who visit Lombok island, and determining as well as analyzing the Hofstede cultural variables (power distance, individualistic-collectivist, uncertainty avoidance, masculine-feminine, long-term orientation) that may explain the differences in behavioral intention (to have activities, to interact, and to transact) on Australian and domestic tourists. This study was conducted on 160 Australian and domestic tourists who were visiting the island. Sampling was done by convenience sampling. Methods of data analysis were conducted by using t-test and Discriminant analysis. The results of this study showed that there are differences in behavioral intentions of Australian travelers and the domestic ones in having activities, interacting, and transacting, and these differences can be explained by the cultural background of the tourists that are based on cultural orientation at the individual level. This study extends the use of CVSCALE and may be considered as an addition to the use of secondary data in determining the value of culture, as well as providing clearer framework on the limits of the relationship of cultural values and the various tourist behaviors.
| Item Type: | Thesis (Doctor) |
|---|---|
| Identification Number: | DES/338.479 1/RIN/k/061405965 |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services |
| Divisions: | S2/S3 > Doktor Kimia, Fakultas MIPA |
| Depositing User: | Endro Setyobudi |
| Date Deposited: | 09 Oct 2014 11:45 |
| Last Modified: | 09 Oct 2014 11:45 |
| URI: | http://repository.ub.ac.id/id/eprint/160799 |
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