Vidayana (2011) Variabel-Variabel Antaseden Minat Investor Menggunakan Sistem Perdagangan Saham Online. Magister thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan unutk menguji apakah variabel s atisfaction, trust, risk, benefit, ease of use dan usefulness berpengaruh terhadap intention to use sistem perdagangan saham online di bursa efek Indonesia. Selain itu penelitian ini juga menguji apakah ease of use dan usefulness memiliki pengaruh tidak langsung terhadap intention to use. Pengambilan data dilakukan dengan metode nonprobability sampling dimana kuesioner dengan 5 skala Likert disebarkan pada populasi investor individu (ritel) Bursa Efek Indonesia yang menggunakan sistem perdagangan online. Survey dikirimkan pada investor melalui email dan melalui forum investor di internet dan berhasil mengumpulkan 157 responden. Analisa data dilakukan dengan Struktural Equation Modeling (SEM) menggunakan program AMOS 18. Hasil penelitian membuktikan bahwa satisfaction, risk, trust, benefit, ease of use dan usefulness merupakan prediktor yang baik untuk intention to use pada penggunaan sistem pedagangan saham online . Ease of use terbukti memiliki pengaruh yang dominan terhadap intention to use , dan satisfaction merupakan variabel yang berpengaruh pada penggunaan teknologi di lingkungan yang bersifat voluntary .
English Abstract
This study aimed to examine influence of satisfaction, trust, risk, benefit, ease of use and usefulness to intention to use in online stock trading system of Indonesian Stock Exchange. In addition, this study also tested whe r ease of use and usefulness had indirect influence to intention to use . data collection employed non-probability sampling, using a 5 Scale-Likert survey, distributed to retail individual investor population who are active online trader in Indonesian Stock Exchange. survey was mailed to potential investors and posted to investor forum on internet, and total participants filling in ir survey were 157. data was analysed using Structural Equation Model (SEM) available on AMOS 18 software program. study results revealed that satisfaction, risk, trust, benefit, ease of use and usefulness were good predictors for intention to use in online stock trading system. Ease of use has proven to be a dominant factor to intention to use, while satisfaction has proven as a variable influencing in voluntary technological use.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/658.872/VID/v/041104803 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing |
| Divisions: | S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Endro Setyobudi |
| Date Deposited: | 16 Nov 2011 10:25 |
| Last Modified: | 16 Nov 2011 10:25 |
| URI: | http://repository.ub.ac.id/id/eprint/160049 |
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