Gammudi, AhmedKhaledEl (2016) The Effect Of Packaging, Satisfaction And Image On Customer Loyalty (A Study On El Rayhan Customer, Libya). Magister thesis, Universitas Brawijaya.
Abstract
This study aims to investigate effect of packaging on customer loyalty on El Rayhan Company- Libya. This study also investigate influence of satisfaction, and image on customer loyalty. This study uses Questionnaire to analysis effect of packaging ,satisfaction, and image on customer loyalty. After literature review and demonstration of Packaging and customer loyalty concepts, a comprehensive questionnaire has been developed. A sample of customers from El rayhan study finds that packaging effect positively on customer loyalty. Moreover, satisfaction and Image effect directly on customer loyalty. However, highest effect in this study was between packaging an customer loyalty.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/658.564/GAM/t/2016/041602787 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.5 Management of production |
| Divisions: | S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Nur Cholis |
| Date Deposited: | 13 Apr 2016 10:45 |
| Last Modified: | 13 Apr 2016 10:45 |
| URI: | http://repository.ub.ac.id/id/eprint/159801 |
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