Mejber, SalahSalem (2016) Analysis of Libyan Airline Alliance Stratrgy For International Network Development Final Report. Magister thesis, Universitas Brawijaya.
Abstract
This study was aimed to describe the implementation of strategic alliances in airline companies in Libya. The biggest airline companies in Libya have applied strategy alliances in their operation and network development. To compete in the global market, airline industry must create partnership with other companies. The partners of the alliances include not only airline industries around the world but also non-airline industries as the suppliers, consumers and complementors. The airline partners include Tunis air, Egypt Air, Royal Jordanian Airlines, Qatar Airways, Etched Airways, Air Malta, Alitalia, Lufthansa, Austrian Airlines, British Airways, and KLM. On the other hand, the non-airline alliance involve corporate travel departments, tour operators, online and traditional meeting-management firms, meeting/event planners, Internet search engines, Internet service providers, mobile phone, media, travel guide/book and map companies, financial institutions and credit card firms, retail locations and software suppliers. In the implementation of the strategy alliance in airline companies in Libya, there are three initial steps done by the alliance companies. These three steps include: (1) aligning corporate and strategic alliance objectives; (2) developing appropriate sets of critical success factors against which to evaluate potential alliance activities; and (3) mapping potential partner industries, industry-segments and firms.(4) Dynamic congruence analysis tool for alliance partner selection The implementation of alliance strategy in airlines in Libya has benefit in several points within the alliances themselves. The strategy alliances help in 1) improving pricing, 2) reducing costs, 3) increasing customer willingness to pay and 4) reducing industry rivalry.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/387.7/MEJ/a/2016/041603750 |
| Subjects: | 300 Social sciences > 387 Water, air, space transportation > 387.7 Air transportation |
| Divisions: | S2/S3 > Magister Administrasi Bisnis, Fakultas Ilmu Administrasi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 12 May 2016 13:49 |
| Last Modified: | 12 May 2016 13:49 |
| URI: | http://repository.ub.ac.id/id/eprint/157359 |
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