Ali, Muhammad (2011) Faktor-Faktor yang Mempengaruhi Penggunaan Online Banking (Survey pada Nasabah Bank BCA KCU Samarinda). Magister thesis, Universitas Brawijaya.
Abstract
Dalam era teknologi seperti sekarang ini, perkembangan teknologi informasi dan komunikasi mengalami kemajuan yang sangat pesat, disertai dengan kondisi ekonomi yang tidak menentu memacu bank untuk dapat bertahan dan mengembangkan bisnisnya, sehingga akan mendorong persaingan menjadi semakin ketat. Salah satu cara agar dapat unggul di dalam persaingan adalah dengan cara memberikan produk dan layanan terbaik yang dimiliki oleh perusahaan, yang didukung dengan inovasi-inovasi perkembangan teknologi. Untuk dapat menciptakan keunggulan tersebut, maka bank memberikan layanan khusus melalui layanan online banking . Layanan ini merupakan layanan informasi dan transaksi yang mobile dan fleksibel, 24 jam sehari dimana nasabah dapat melakukan transaksi dan mengakses informasi melalui fasilitas internet. Dalam penelitian ini, variabel yang digunakan untuk menilai penggunaan online banking adalah perceived usefulness , perceived ease of use , perceived enjoyment , amount of information on online banking , security and privacy serta behavior intention to use . Penelitian ini mengambil sampel 75 responden pengguna online banking pada nasabah bank BCA KCU Samarinda. Untuk menganalisis data digunakan alat bantu SPSS 11. Hasil dari penelitian ini menunjukkan bahwa variabel perceived usefulness , perceived ease of use , perceived enjoyment , amount of information on online banking , serta security and privacy memiliki pengaruh yang positif terhadap variabel behavior intention to use , selain itu variabel behavior intention to use juga memiliki pengaruh yang positif terhadap variabel penggunaan online banking.
English Abstract
In todays technological era, the development of information and communication technology progress very rapidly, coupled with uncertain economic conditions for banks to gradually and develop its business, so it will encourage competition becomes increasingly tight. One way to excel in the competition is to provide product innovations in technology development. To be able to create such excellence, banks provide specialized services through online banking services. This service is an information and transaction services are mobile and flexible, 24 hours a day in which customers can conduct transactions and access information through the internet facility. In this study, the variables used to assess the use of online banking is perceived usefulness , perceived ease of use , perceived enjoyment , amount of information on online banking , security and privacy as well as behavior intention to use. This study sampled 75 respondents online banking users in Samarinda BCA bank customers. To analyze the data using SPSS 11. The results of this study indicate that the variable perceived usefulness, perceived ease of use, perceived enjoyment, amount of information on online banking, as well as security and privacy has a positive effect on variable behavior intention to use, other than variable behavior intention to use also has positive effect on variable use of online banking.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/332.178/ALI/f/041102359 |
| Subjects: | 300 Social sciences > 332 Financial economics > 332.1 Banks |
| Divisions: | S2/S3 > Magister Ilmu Administrasi Publik, Fakultas Ilmu Administrasi |
| Depositing User: | Endro Setyobudi |
| Date Deposited: | 01 Aug 2011 09:59 |
| Last Modified: | 01 Aug 2011 09:59 |
| URI: | http://repository.ub.ac.id/id/eprint/155730 |
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