Majid, OkkyWahyuar (2014) Analisis Tingkat Kepercayaan Konsumen Terhadap E-Commerce Menggunakan Metode Penelitian Janverpaa. Studi Kasus : Zalora.Co.Id, Lazada.Co.Id, Rakuten.Co.Id. Sarjana thesis, Universitas Brawijaya.
Abstract
E-Commerce Merupakan Proses Pembelian Dan Penjualan Produk, Jasa, Dan Informasi Yang Dilakukan Secara Elektronik Melalui Internet. Salah Satu Metode Yang Dapat Digunakan Untuk Melihat Hubungan Dan Pengaruh Antar Variabel Persepsi Pengguna Tentang Kegunaan Teknologi Adalah Metode Janverpaa Yang Meliputi Variabel Perceived Size , Perceived Reputation , Trust In Store , Risk Perception , Attitude , Willingness To Buy Pada Situs E-Commerce . Hasil Penelitian Dengan Kuesioner Online Menunjukkan Hasil Hubungan Yang Positif Dan Pengaruh Signifikan Dari Variabel Pada Uji Korelasi Dan Uji Regresi. Hasil Pengujian Dari Regresi Rsquare Menunjukkan Bahwa Rakuten Memiliki Nilai Terbesar Pada Variabel Perceived Size Terhadap Perceived Reputation (0,497) Karena Banyaknya Jumlah Merchant Yang Berkerjasama, Perceived Size Terhadap Trust In Store (0,363) Karena Diskon Dan Pengiriman Gratis Dengan Mitra Pembayaran Banyak Bank, Perceived Reputation Terhadap Trust In Store (0,448) Karena Penghargaan Indonesia Brand Champion , Risk Perception Terhadap Attitude (0,458) Karena Komitmen Menjual Produk Asli, Dan Attitude Terhadap Willingness To Buy (0,456) Karena Penjualan Produk Tiap Tahun Yang Meningkat. Zalora Memiliki Nilai Terbesar Pada Variabel Trust In Store Yang Meliputi Attitude (0,564) Karena Aplikasi Mobile Shopping Dan Attitude Terhadap Wilingness To Buy (0,456) Karena Peningkatan Pembelian Pada Metode Pembayaran. Sedangkan Lazada Memiliki Nilai Terbesar Pada Variabel Trust In Store Terhadap Risk Perception (0,540) Karena Fitur Pelayanan Pre Order Dan Kebijakan Privacy Yang Memberikan Kemanan Konsumen. Hasil Pengujian Penelitian Menunjukan Nilai R Tabel > Dari Nilai R Tabel Menunjukan Hasil Penelitian Variabel Yang Mempengaruhi Tingkat Kepercayaan Konsumen Pada Rakuten Lebih Mendominasi.
English Abstract
E - Commerce Is Products, Services , And Information Process Of Buying And Selling That Is Electronically Done Through Internet. One Method That Can Be Used To Examine The Relationship Between Users Perception Of Technology Usefulness Variables Is Janvepaa Which Includes Perceived Size , Perceived Reputation , Trust In Store , Risk Perception , Attitude , Willingness Variables To Buy On E-Commerce Sites . The Results Of Online Questionnaire Study Showed A Positive Relationship Outcomes And Significant Influence Of Variables On Correlation And Regression Testing. Results Of Rsquare Regression Testing Showed That Rakuten Has The Greatest Value On Perceived Size Towards Perceived Reputation ( 0.497 ) Because Of The Large Number Of Merchants In Collaboration, Perceived Size Towards Trust In Store ( 0.363 ) Because Of Discounts And Free Shipping With A Lot Of Bank Payment Partners, Perceived Reputation Towards Trust In Store ( 0,448 ) For Indonesia Brand Champion Award, The Risk Perception Towards Attitude ( 0,458 ) Due To Commitments On Selling Original Product Only, And Attitude Toward The Willingness To Buy ( 0.456 ) Because Product Sales Increasing Each Year . Zalora Has The Greatest Value In Trust In Store Which Includes Atititude Variable ( 0.564 ) For Its Mobile Shopping Application And Attitude Towards Wilingness To Buy ( 0.456 ) Due To An Increase In Purchases On The Method Of Payment. While Lazada Have The Greatest Value In Trust In Store Towards Risk Perception ( 0.540) Because It Pre-Order Features Privacy. Test Results Of Research Show The Value Of R Table > Of The Value Of R Table Shows The Results Of The Study Variables That Affect The Level Of Consumer Confidence In Rakuten More Dominating .
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTIK/2014/28/051400468 |
| Subjects: | 000 Computer science, information and general works > 005 Computer programming, programs, data |
| Divisions: | Fakultas Ilmu Komputer > Teknik Informatika |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 04 Feb 2014 08:14 |
| Last Modified: | 20 Oct 2021 06:20 |
| URI: | http://repository.ub.ac.id/id/eprint/146071 |
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